Meagen Eisenberg, Chief Marketing Officer, Lacework (Data-Driven Marketing Leader)
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English - March 28, 2023 18:25 - 24 minutes - 22 MB - ★★★★★ - 10 ratingsMarketing Business Society & Culture demand generation growth marketing digital marketing performance marketing ellen schwartze cmo content strategy content marketing b2c anda gansca Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Meagen Eisenberg, CMO at Lacework, discusses marketing in the cybersecurity industry. She emphasizes understanding engineers' needs, creating high-quality content to build trust and nurture leads, and balancing creativity and data-driven approaches. Eisenberg highlights the importance of account-based marketing and measuring ROI, while addressing the impact of COVID-19 on marketing strategies. She also explores the role of marketing technologies, focusing on tools like G2 grids and account-based marketing platforms, and predicts a potential decline in virtual events' popularity.
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