Harnessing AI: Revitalizing the CMO Role and Transforming Marketing | Jennifer Johnson CMO CrowdStrike (Data-Driven Marketing Leader Podcast)

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English - August 01, 2023 17:07 - 32 minutes - 30.2 MB - ★★★★★ - 10 ratings
Marketing Business Society & Culture demand generation growth marketing digital marketing performance marketing ellen schwartze cmo content strategy content marketing b2c anda gansca Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Lisa Marcyes, Head of Social Media, Cohesity (Data-Driven Marketing Leader)

Next Episode: Chantal Rapport, Chief Marketing Officer, Upstart (Data-Driven Marketing Leader)

Join Anda Gansca, CEO of Knotch, as she chats with Jennifer Johnson, the CMO of CrowdStrike, about the constantly changing role of the CMO. They discuss the need for strong internal marketing, the strategic ties between marketing and finance, and how AI could reshape the marketing landscape. They also talk about the critical role of websites as key marketing tools. Tune in for insightful tips on building a coordinated growth strategy, boosting internal marketing, and using AI effectively in your marketing efforts.

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