Building 'discoverability' for successful demand gen | Perla Virgen-Silva (Mixpanel)

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English - March 07, 2023 13:00 - 30 minutes - 27.6 MB - ★★★★★ - 10 ratings
Marketing Business Society & Culture demand generation growth marketing digital marketing performance marketing ellen schwartze cmo content strategy content marketing b2c anda gansca Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Perla Virgen-Silva (Senior Global Demand Generation Manager at Mixpanel), frames demand gen work as a bet on “discoverability," making the work more tangible and customer-centric. We also dive into getting data right in order to align the org to a common goal.

(01:15) - Perla's background and journey to Mixpanel

(04:06) - What's the difference between demand gen and growth marketing?

Keep reading: Emily Kramer’s LinkedIn post about growth marketing

(07:34) - Do you start with a campaign or start with available channels?

(11:22) - Think of demand generation as 'discoverability'

(14:36) - Discoverability depends on a solid distribution plan

(16:50) - Customer-centric thinking opens up creative channels

(22:27) - Data is a crucial investment for marketing teams

(28:23) - Use your customers and audience as a guiding factor

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