Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
380 episodes - English - Latest episode: 2 months ago - ★★★★★ - 238 ratingsIf you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
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Episodes
Why a Big Enough Business Is Key to a Business & Life You Love
April 04, 2024 10:00 - 38 minutes - 26.2 MBYou’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch phrases that come with them on my social media. Here’s the conundrum, though: when your business crosses into the territory of making seven or eight figures, it can quickly become less about doing what you love and more about grinding things out as an entrepreneur to meet demand. ...
The Vulnerable Side of Visibility with Erica Courdae
March 28, 2024 10:00 - 44 minutes - 30.5 MBVisibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll grow your business. So how can you feel more confident and empowered in the spotlight? In this episode, I talk with my friend Erica Courdae, a CEO Collective mentor and Diversity, Equity, and Inclusion consultant, about what it’s been like to have more visibility than ever before and how you can more confidently embrace greater visibil...
Why TikTok Could Be an Incredible ATTRACT Strategy
March 21, 2024 10:00 - 39 minutes - 27.3 MBDo you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media. So what is social media good for? Most of it now works best for nurturing your existing audience. But in this episode, I talk about my experiment with TikTok and reveal what I look for when leveraging it to attract brand new people to my business. On this e...
How to Prepare for Next Level Visibility (Even if You Feel Not Ready Yet)
March 14, 2024 10:00 - 34 minutes - 23.5 MBYou know you must get in front of more potential clients to grow your business. So you make plans to get more visible, whether it’s through interviews or guest blog posts or videos or whatever. Yet, you feel this anxiety creep up at the thought of getting more visibility. So what do you do when the concept of putting yourself out there more feels scary and intimidating? In this episode, I dive into how to prepare yourself for more visibility (even if you feel like you’re not ready) so that...
Why Your Marketing Isn’t Working (& How to Fix It)
March 07, 2024 11:00 - 33 minutes - 22.7 MBYou spend so much time posting on social media or writing blog posts or sending newsletters to your email list. But no matter what you do (or how much), your marketing just. isn’t. working! You’re not seeing results in the form of new, paying clients. Today, I kick off a new series all about marketing that converts. In this first episode, I dive into the top three reasons why your marketing isn’t converting and how you can fix it. On this episode of Promote Yourself to CEO: 3:10 - Do you...
The Business You Have Today is The Result of The Work You Did 3 Months Ago!
February 29, 2024 11:00 - 30 minutes - 21.2 MBImagine you’re watching a movie about two solo entrepreneurs: One is so excited about her business but finds herself spinning her wheels. She has an amazing vision for growing her business but goes from one idea to the next because instant success eludes her. The other also loves the idea of growing her business. But instead of constantly changing course while trying everything under the sun, she takes the slow and steady approach and inevitably reaches her goals with the framework and c...
3 Common Mistakes That Can Cause Your Scaling Business to Implode
February 15, 2024 11:00 - 1 hour - 43.2 MBWhen you hear of businesses blowing up overnight, you get the glamorized version. You see the celebrity entrepreneurs online living the high life. They’re taking luxury vacations, driving fancy cars, and talking about how their business makes six, seven, eight (or more) figures. But here’s what they’re not telling you. Their business isn’t sustainable because things are constantly breaking behind the scenes. They feel stressed out due to all the fires they have to constantly put out. So ...
7 Lessons I Learned On My Way to a Sustainable Business
February 08, 2024 11:00 - 47 minutes - 32.5 MBJust because you know something isn’t the same as experiencing it. As a CEO, you undergo rites of passage as you progress through your business, especially if you want a successful and sustainable one. In this episode, I share some of the lessons I’ve learned the hard way so you can see a little further ahead on your path, mitigate some of these challenges early on, or just have a more realistic view of what you’re up against. On this episode of Promote Yourself to CEO: 3:46 - Lesson one...
BONUS! Was 2023 A Hard Year? You Aren't Alone
February 07, 2024 14:00 - 23 minutes - 16.3 MBThis week, I went live on Instagram to share a little Rach Rant that I knew I needed to share with you on the podcast. I've been hearing from so many small business owners who are looking for real support but when they bring their legitimate business challenges to the so called experts - they are told that the reason they are stuck is mindset. Mindset it important! But there are very real challenges that we all are facing that impact our small businesses. If 2023 was a challenging year, t...
What You Don’t Know About Scaling Your Business Will Kill It
February 01, 2024 11:00 - 33 minutes - 23.1 MBScaling is the name of the business game online, or so it would seem. So often we hear about people having seven-figure launches or seven-figure months (or even days). But there’s something that really doesn’t get talked about regarding these eye-popping figures that you need to know. Beyond just making more money, what does it really mean to scale your business? Is it possible to double, triple (or more) your business in just a year or two? Scaling just for the sake of it can be detrime...
How to Leverage StrengthsFinder to Be a Better Team Leader In Your Business with La Tondra Murray
December 21, 2023 09:00 - 41 minutes - 28.3 MBIt’s one thing to have the right people on your team. But do you have them in the right roles? Assessment tools like StrengthsFinder (now officially called CliftonStrengths®) can help you not just learn more about yourself and your team members but also give you the information you need to help put them in a better position for success. Specifically, StrengthsFinder helps you discover your top talents so you can maximize your personal and professional potential. CEO Collective member La To...
How the Kolbe A™ Index Helps You Better Support and Lead Your Business Team with Kendra Tillman
December 14, 2023 09:00 - 45 minutes - 31.3 MBYou have all kinds of personality assessment tools available to use. You’ve probably even taken some of the tests like Myers-Briggs, StrengthFinders, or the Enneagram. But what about a tool that can help you assess and build your team in the best way possible? That’s where the Kolbe A™ Index comes in! It’s a tool that small business owners can use to understand their natural instincts in problem-solving and decision-making. So, how does it work, and how can you implement it for yourself an...
Shared Power and DEI Work Done Differently In Your Business with Mia Henry
December 07, 2023 09:00 - 49 minutes - 34 MBYou’ve seen and heard about it from the hiring room to the Hollywood screen. For the last few years, every workplace imaginable has been discussing and trying to increase diversity, equity, and inclusion by implementing DEI practices in their company. But Mia Henry, founder and CEO of Freedom Lifted, sees a flaw in the way these concepts often get applied. Her approach involves pioneering innovative work, and she has lots of experience working with those committed to promoting justice and e...
Build a Business Culture That You and Your Employees Love with Tiffany Slater
November 30, 2023 09:00 - 38 minutes - 26.5 MBAre you a small business owner who is hiring more employees and building a real team? Then it’s time to start thinking at an entirely new level about how this will change the game for your company. And you need to have a culture in place that helps you attract and retain the talent you want onboard. In the last few years, we’ve seen huge changes in the way people work. In fact, the pandemic accelerated changes that were already underway. These changes very much revolve around company cultur...
How to Bridge the Gap Between Your 90-Day and 12-Month Plans
November 23, 2023 09:00 - 38 minutes - 26.2 MBDo you often have to throw your 90-day business plan out of the window because events come up that throw a wrench in the works? Over the past few years, pandemics, social justice movements, and wars have made the world feel more chaotic than ever. And that impacts you as a small business owner, as do the things just going on in your personal life. So, how do you bridge that gap between your quarterly plans and yearly goals? In this episode of the Promote Yourself to CEO podcast, you’ll lea...
Do You Have a Month-by-Month Profit Plan for 2024?
November 16, 2023 09:00 - 26 minutes - 18 MBForgetting to market and prioritize making sales consistently? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business? What you suffer from, dear entrepreneur, is a lack of plan implementation. In the final part of this year’s Best Year Ever challenge, you’ll discover how to take all the insight from the previous episodes and turn them into an ac...
Is Your Business by Default or by Design
November 02, 2023 08:00 - 18 minutes - 12.6 MBAre you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success. In this episode, I talk about how to design a business that works for you and runs like clockwork in 2024. On this episode of Promote Yourself to CEO: 3:51 - Why should your business design come after your life design? 5:39 - What does per...
What Does Your Dream 2024 Look Like?
October 26, 2023 08:00 - 16 minutes - 11.2 MBWith our hustle and bustle culture, we’re always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there’s something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future. No matter what’s happening in the world, though, you can still build your dream business. This Best Year Ever series can help you get clarity about what you want to experienc...
How to Re-Align Your Business With Your Values with Erica Courdae
October 12, 2023 08:00 - 46 minutes - 31.9 MBIf you’re out of alignment with your business and want to realign yourself, it starts with your vision. But it doesn’t end there. You’ve got to get your values on board as well. In this episode of the Promote Yourself to CEO podcast, Erica Courdae is back to help me dive into how you can realign your business with your values. You’ll learn how being out of alignment affects everyone in your company, the one band-aid you want to avoid using when you’re feeling stuck in your business, and wha...
How to Re-Align Your Vision and Fall Back In Love With Your Business
October 05, 2023 08:00 - 41 minutes - 28.8 MBAre you at the point where you dread showing up to your business each day? Do you feel stressed at the thought of working in your business and would rather do anything else? If so, that’s a sign that you’ve fallen out of love with your business. But how did it happen, and what can you do to rekindle the relationship? Today, we’re starting a new mini-series. And in this episode of the Promote Yourself to CEO podcast, you’ll learn about the two parts to re-aligning your business vision and h...
How the Happiest Musician Built A Predictably Profitable Business with Jennet Ingle
September 28, 2023 08:00 - 42 minutes - 29.5 MB“You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work. Today, I chat with one of the founding members of The CEO Collective, Jennet Ingle, who took her talent as a musician and turned it into a sustainable business. If you’re a creative person, you’ll love our conversation i...
Winging It Isn't A Business Growth Strategy
September 21, 2023 08:00 - 31 minutes - 21.9 MBWhat’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow. 1:25 – What do most entrepreneurs do first when wanting to create the freedom and flexibility they desire? I explain why it’s a backward approach and a short-term s...
Avoid Hustle & Burnout With The Hidden Money In Your Business
September 14, 2023 08:00 - 28 minutes - 19.6 MBYou have money buried in your business somewhere. It doesn’t require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest-hanging fruit in your business. Today wraps up this series on ending hustle culture, burnout, and entrepreneurial poverty. In this episode of the Promote Yourself to CEO podcast, I reveal the third and final strategy to grow your business sustainably. I can’t wait for you to unlock th...
Better Communication Between You and Your Business Partner With Encore Empire
September 07, 2023 08:00 - 40 minutes - 27.8 MBAre you on this entrepreneurial journey with someone else? Business owners often ask whether or not I can help them with their specific type of business. Perhaps they’re a business selling a product instead of a service, or they’re in a very unique niche. And while most of the small businesses I work with are solopreneurs, sometimes I see two people who’ve come together as business partners. Co-CEOs need support, strategies, and systems specifically designed to help them too, because a par...
Your Profit Road Map for More Sustainable Sales
August 31, 2023 08:00 - 42 minutes - 28.9 MBWhat do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your business. The simplest, easiest way for getting those clients isn’t something sexy or glamorous. It involves using a real strategy to invite people in, actually connect with them, and let th...
Going From Reactive to Proactive In Your Business with Andrea Bentschneider
August 24, 2023 08:00 - 35 minutes - 24.4 MBAre you running your business on a wing and a prayer? Meaning, you don’t have a plan for what to do next in your business? Andrea Bentschneider has been a leading expert genealogist in Germany for almost 20 years. She’s been featured on international TV shows and is a sought-after guest on German media. But when she first joined The CEO Collective, her business and marketing strategy was winging it. She didn’t have consistent demand for her services, so she would have to hire and let go st...
Why Underpricing (and Overdelivering) Is Creating Business Burnout
August 17, 2023 08:00 - 48 minutes - 33.2 MBWe women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this episode of the Promote Yourself to CEO podcast, you’ll learn why properly pricing your offers is the first step t...
What Is Happening With the Cash Flow In Your Business with Carla Titus
August 10, 2023 08:00 - 32 minutes - 22.4 MBDo you dread looking at the numbers in your business? So many people say they aren’t good with numbers or don’t understand what’s happening with the money in their business. They make financial decisions without knowing where the money’s going and just hope they’re making the right choice or that it’ll magically pay off. But you need to understand what’s coming in, what’s going out, and make very discerning decisions about where you’re spending the money. It’s key to halting the cycle of c...
Why Hustle Culture Creates Entrepreneurial Poverty
August 03, 2023 08:00 - 41 minutes - 28.8 MBWhen you think of entrepreneurial poverty, you probably think of money, right? Entrepreneurial poverty isn’t just a financial concept, though. And while I’ve talked about this concept in lots of interviews over the last year, I’ve never done it in-depth on this show... until now. Today begins a new series on getting yourself out of the entrepreneurial poverty that comes with hustle culture. In this episode of the Promote Yourself to CEO podcast, you’ll learn how hustle hype has directly ...
How to Gain Business Visibility On Social Media Using What Works with Andréa Jones
July 27, 2023 08:00 - 30 minutes - 21.1 MBWhen it comes to visibility for your business, you can’t ignore one of the most prolific ways of marketing online for the last few years: social media. And so many influencers make it seem like they have it all figured out. It’s like they live on the platforms, posting 24/7 about the things they do and the things they buy. The shopping excursions, the vacation photos, the lifestyle tutorials--all of it designed to sell to a mass audience and make them think they too can have this kind of li...
How to Leverage Audio In Your Business for Visibility with Kim Tradewell
July 20, 2023 08:00 - 37 minutes - 25.6 MBWhen you think of visibility, you tend to think of the things you can see... literally. You think about the posts, photos, and videos you consume on social media, blogs, and Youtube. But what about introducing yourself to an audience and letting them get to know you using a sense other than sight? Audio has been one of the best ways I’ve gotten my message out there. But you don’t have to be a podcaster like me to use audio in your marketing. And today, in our visibility series, I have an e...
How to Use Collaborations to Help Your Business Thrive in Uncertain Times with Jordan Gill
July 13, 2023 08:00 - 40 minutes - 27.8 MBAre you staying ahead of the marketing shifts that affect your business? Trends come and go--like Myspace, which was once all the rage, but isn’t even in the marketing conversation anymore. What once was effective becomes less so, like you’re seeing on certain social media platforms. But if you wait too late to get ahead of the shifts and change your approach, you’ll find yourself struggling to get your business back on track. So what can you do now? Getting in front of other people’s aud...
How a Visibility Experiment Can Help Jumpstart or Grow Your Business with Megan Gersch
July 06, 2023 08:00 - 36 minutes - 25.3 MBThe world of marketing and sales is shifting. Some of the strategies you’ve used may not be as effective as they used to be (or work at all anymore). But one thing does remain the same: visibility. One of your biggest jobs as CEO is getting the word out about your offers, products, programs, and services. And giving yourself a little experiment or challenge can help you get more eyeballs on your business. CEO Collective member Megan Gersch is incredible at getting visibility! She ran a cha...
Is Your Business REALLY Working for You
June 29, 2023 08:00 - 41 minutes - 28.8 MBYou make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process! From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you. Today, I talk with CEO Collective member Dr. Libby Wilson whose functional medicine practice looked great on the surfa...
Growing Your Business When You Need to Take a Step Back with Dr. Lisa Griffith
June 22, 2023 08:00 - 34 minutes - 23.6 MBIf you had maternity leave or a health emergency requiring you to be away from your business for a couple of months, could your business handle it? Could it even survive? Let’s say, for instance, that you’re a chiropractor who injures her wrist and can’t work on clients for 12 more weeks. That’s where Dr. Lisa Griffith (my chiropractor, client, and friend for the last three years) found herself...and that happened after she’d taken a 12-week maternity leave from her practice the previous ye...
The Systems That Keep Your Business Running When You Slow Down
June 15, 2023 08:00 - 42 minutes - 29.3 MBCan you afford to take 30 days away from your business? What would happen if you can’t but took the time anyway? Sometimes, things come up. Personal or family illness, the impending birth of a new baby, or just needing a break can spark the need for taking some extended time off. But for a lot of small business owners, taking that time would essentially shut the business down. You’d stop marketing, working with clients, and making sales... unless you have systems in place that keep your bu...
3 High Leverage Ways to Keep Up Business Momentum
June 08, 2023 08:00 - 24 minutes - 16.5 MBJust because it's a slow down season in your personal life doesn’t mean your sales have to follow suit. Summer especially is known (and sometimes feared) as a dead time for business revenue. Unless your product or service can specifically cater to what people purchase during the season, you’re probably expecting to see a dip in sales. But you can still keep the sales gravy train going... and not just during the summer but anytime you choose to slow down or take a step back from your business...
Mentioned in How a Mid-Year Review Can Help You Achieve Your Goals
June 01, 2023 08:00 - 48 minutes - 33.2 MB“What questions do I ask myself in a review? What do I do when I sit down to check my progress? How do I adjust my plan?” We’re almost at the midway point of the year which is the perfect time to do a review of your business. But not everybody knows where to start when it comes to doing a review, and these are the types of questions I get when working with clients. What if you’re not sure if you’re on track with your goals? Don’t worry! With my framework, you can figure out whether or not ...
How to Gain Clients for Life with Stacey Harris
May 25, 2023 08:00 - 53 minutes - 36.8 MBHave things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in? Many entrepreneurs have noticed a recent slowdown in their businesses due to consumer anxiety surrounding the economy. The natural reaction to that is to market to attract new people and bring them into your business to boost revenue. But are you neglecting an easier way? As a podcast producer for service-based businesses, Stacey Harris has...
Want Easier Sales and More Conversions? Add a Pre-Client Education Process
May 18, 2023 08:00 - 48 minutes - 33.4 MBImagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you’re hoping they’ll say yes to your product, program, or service. But instead, they tell you they’re not ready. Or they can’t afford it. Or the timing is off, and can they get back to you? This is one of the most frustrating things about sales and the reason why so many entrepreneurs dread getting on a call with a new potential client. If this is something that you’re experiencing right now, the...
Bonus! 5 Small Business Mentors Reveal What's Working Right Now
May 16, 2023 15:00 - 45 minutes - 31.6 MBThe rumors are true - the world of entrepreneurship and small business is rapidly changing. And what may have worked in 2016 or even 2020 is no longer as effective. Join the mentors of The CEO Collective for this discussion about what we are currently seeing in the world of small business, including: The 'popular' tactics are constantly changing, but we see entrepreneurs getting exhausted trying to constantly keep up. That's why we focus on proven best practices for small businesses! How...
Why Your Old Sales Strategy Might Not Be Working
May 11, 2023 08:00 - 41 minutes - 28.8 MBWe’ve just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull market that saw improved and more affordable technology available for small business owners. As a result, small businesses exploded into existence, particularly for women entrepreneurs. But the economy is cyclical, and there comes a time when the bull market slows down. In the last few years, we’ve seen that lots of businesses had to adap...
How to Embrace Sales Confidence In Your Business with Leslie Lyons
May 04, 2023 08:00 - 48 minutes - 33.5 MBDo you struggle internally with selling because you feel like you’re pushing people to buy things they don’t need? You want to improve your sales skills and feel like you’re advocating your offers out of service, not desperation. You need sales confidence. And my guest today, Leslie Lyons, is a sales and leadership coach with a no BS approach who’s all about helping women embrace sales confidence. She just has a way of talking about sales and encouraging people to make more sales that’s so ...
The 90 Day CEO Operating System Masterclass
May 01, 2023 08:00 - 1 hour - 57.5 MBIf you're already crossing that big $100K milestone and looking at $250K, $500K, and beyond, you need different information and advice than the businesses that are brand new, but the more you grow, the less public information you're going to find. If you're ready to break through to your business's next level of success, join me for today's masterclass, The 90-Day CEO Operating System. This system is designed to help you put the infrastructure in place to sustainably scale your business ...
3 Areas to Think About When Defining Your Boundaries as CEO
April 20, 2023 08:00 - 56 minutes - 38.9 MBPeople keep asking for your time, energy, and attention. Someone invites you to an impromptu coffee date in the middle of something important or wants to meet up with you about something after business hours. But when it comes to your business, you need to learn to say no when necessary. You want to turn these types of things down but fear it’ll have a detrimental affect on your life or business. Maybe you’ll miss out on an opportunity or offend a client or potential business partner or fri...
5 Elements That’ll Help You Define Your Role As CEO
April 13, 2023 08:00 - 58 minutes - 40.5 MBWhat does it mean to be CEO of your business anyway? When you start your business, you’re the marketing team, the sales team, the customer service team, the tech support, all of it. But over time, as your business grows and gets more established, you want to take some of this workload off your plate. Traditional CEOs have the people and teams in place to help them so they can focus on higher-value tasks and take their business to the next level. But how do you, as the CEO of a smaller bu...
Being the Employee Vs Manager Vs CEO In Your Business
April 06, 2023 08:00 - 45 minutes - 31.4 MBDo you feel bogged down in your business? You might be in your email inbox more often than you want to be. Or chasing people who still need to pay that invoice or scheduling people on your calendar all the time. Or perhaps you’re stuck on the technical side of things every day, messing around with the code on your website or trying to figure out what happened to that client email that seemed to vanish. Instead of being the CEO of your business, you, my friend, are stuck in employee or ma...
How to Include Delight and Surprise for Clients In Your Customer Experience
March 30, 2023 08:00 - 30 minutes - 21.1 MBWant clients for life? Give your client an experience that goes beyond their expectations. Think about booking lodgings for a vacation. It’s one thing to book a room for your stay with all the expected accommodations. But you remember the place that goes beyond: the chocolate on the pillow to greet you as a new guest, warm and freshly laundered towels in the bathroom daily, a minifridge already full of goodies you didn’t even have to buy, etc. And the next time you’re ready for a vacation ...
How Strategically Scaling Your Business Team Sets You Up for Success
March 23, 2023 08:00 - 33 minutes - 23.3 MBSustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe you’ve hired help for the technological or administrative side of things. But are you still holding out on hiring a team to help you work directly with clients to deliver your offer? That’s the last place we as entrepreneurs tend to hire to help us, but it’s necessary if you want a sustainable business. Building...
7 Ways to Upgrade Your Client or Customer Experience
March 16, 2023 09:00 - 33 minutes - 23.3 MBAccording to American Express, people will pay 86% more if you give them an impeccable customer experience. That’s why providing a great experience after the purchase is one of the best ways to differentiate yourself, your brand, and your business from your competitors. So how can you improve the customer experience of your company? It’s all in the delivery of whatever you offer, whether you’re selling a product (physical or digital) or a service. Today on the Promote Yourself to CEO podca...