What You Need To Know About Brand Mapping with Karen Leland
Promote, Profit, Publish
English - December 01, 2018 11:08 - 20 minutes - 19.6 MB - ★★★★★ - 8 ratingsManagement Business News Business News entrepreneur business entrepreneurship leadership interview health finance marketing career money Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
A lot of people think of branding as either the visuals or what we call the brand identity – the logo, the website, the colors, or the fonts. Some think of branding as an elevator pitch, their one or two-sentence thing they say about their brand. Karen Leland, founder of the branding and marketing strategy firm, Sterling Marketing Group, says both are an important part of your brand, but they’re just the tip of the iceberg. In her book, The Brand Mapping Strategy, Karen gives people all the under-parts of the iceberg and the ocean around it that is equally important for people to know about their brand in order to effectively design a strategy to start to put that into motion.
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