Wondering why its feels like marketing is a shot in the dark? That’s because the way we are taught marketing is not based on our strengths, on the real value that we can provide to solve our target clients’ pain. How can you restructure your message so that it becomes hyper-focused on where you can get the best bang for your buck? Speaker and mentor, Patrick Dougher teaches this in his book, Strength Based Marketing. In this conversation with Juliet Clark, he talks about some of the principles he talks about in the book and shares some inspiring entrepreneurial advice about growth, learning and transformation.



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