Marketing: Designing Your Buyer’s Perception with Chad Lefevre

Marketing has always been about altering or designing the perception of the buyer or the customer. How they’re experiencing your product, your brand, or your service is largely driven by the marketers and by you as the business owner. One of the things that Chad Lefevre teaches companies is that perception is a reality and that there is no absolute objective, verifiable reality that we can point to. Chad is a design-thinking business strategist, neuromarketing communications executive, and a self-mastery coach. In the case of marketing, he says it’s super important to be able to understand your customers’ perception of the world which may not align with yours. Chad talks about marketing and perception, and shares why buying any product or service is first and foremost an emotional decision.

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