Some people connect with top dogs and expect these people to promote them. That is not always the case. You can’t simply ask people on higher levels to promote you when you or your business is still on the works. Business and lifestyle coach Rich German explains why starting small and joint venturing with people at the same level as you is a better way to go. Getting your feet wet and dipping your toes on the shallow end of the pool before diving with sharks is what he strongly advice anyone starting a business. Rich is the creator and CEO of the JV Insider Circle, a powerful community that supports coaches and experts in building their business via joint venture partnerships. Besides his JV program, he also talks about his advocacy for the ocean along with his foundation called Project O and his book, Blue Laguna.

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