Nowadays, people tend to work with someone visible, and they’re comfortable with, even if it means that they have to pay more. This is a living testimonial of how important personal brands are at a deeper level than what people are used to seeing. Sometimes, attracting clients boils down to how you position and connect yourself with the people around you. Kolbe Certified Consultant, Alicia Couri, sets you up on how to build a strong and powerful personal brand. She goes all the way to the beginning and shares the things that she personally did to become confident and make herself visible. Learn about the three Ps that she practices and tactics on how she evolved from being someone in the background to being the first person you notice.

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