Prolific Wisdom
2 episodes - English - Latest episode: almost 6 years ago - ★★★★★ - 1 ratingAmazing authors of new business, marketing and behavioral economics books, interviewed by Harvard Alumni.
Prolific Wisdom is Harvard Alumni's business book interview group. We interview authors of upcoming business, marketing and behavioral economics books.
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Episodes
Interview with Tom Goodwin, Author of the new book "Digital Darwinism"
May 20, 2018 16:57 - 30 minutes - 55.9 MBTom Goodwin picks up the innovation baton from Clayton Christensen and runs with it into the digital realm. Tom started his career doing marketing development on the 'Who Wants to be a Millionaire' show and went on to work in key roles with marketing agencies TBWA, DeVries, and Havas. He has written for numerous top publications such as Forbes, Wired, and The Guardian on the subject of marketing and modernizing advertising. His new book Digital Darwinism leads readers into a better core unde...
Interview with Tom Peters, Author of the new business book "The Excellence Dividend"
May 01, 2018 21:58 - 54 minutes - 100 MBTom Peters is best known for co-writing the hit business book In Search of Excellence in the mid-80s. Now he's back with a compendium of wisdom which brings together the best of his thoughts and his analysis of the wisdom in 100+ business mastery books that he read in the run up to writing The Excellence Dividend. Mark Brooks (www.MarkBrooks.info) interviews Tom Peters with the help of the Prolific Wisdom community of Harvard Alumni. Guest questions from James Thomas, Boris Tsimerin...