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S2 E569: Encore Episode - Fighting commoditization

Project Distinct Podcast

English - November 14, 2020 08:00 - 11 minutes - ★★★★★ - 22 ratings
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Previous Episode: S2 E568: Encore Episode - Three questions to create a compelling competitive advantage
Next Episode: S2 E570: Encore Episode - Don't be a "sales bada**!”

In today’s hyper-competitive marketplace, it’s natural that commoditization is a magnet that pulls businesses and professionals back to the pack. In today’s episode, Scott McKain relates the story of how commoditization impacted his industry of professional speaking — and reveals the aspect of business that can help you prevent being a commodity.
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In today’s hyper-competitive marketplace, it’s natural that commoditization is a magnet that pulls businesses and professionals back to the pack. In today’s episode, Scott McKain relates the story of how commoditization impacted his industry of professional speaking — and reveals the aspect of business that can help you prevent being a commodity.

Learn more about your ad choices. Visit megaphone.fm/adchoices