S2 E195: Creating customer joy - the story of Josh and the Apple Store
Project Distinct Podcast
English - September 11, 2019 07:00 - 10 minutes - 9.77 MB - ★★★★★ - 22 ratingsBusiness business createdistinction customerexperience customerservice iconic leadership management marketing projectdistinct scottmckain Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S2 E194: Should your best customers get preferred treatment?
Next Episode: S2 E196: Avoiding disruption through distinction
We’d all like our customers to be joyful about doing business with us! But, what’s the difference between customer “joy” and customer “happiness”? And, how do we help our customers to be so joyful about our customer experience that they want to spend more, more often with us — and recommend us to their colleagues and friends? On today’s PROJECT DISTINCT — a day after Apple introduced the new iPhones — Scott McKain relates his unique experience with Josh at the Apple Store as an example of creating customer joy.