Festival Talk | Creatives in Control | Nick Law
Progress Through Creativity
English - May 27, 2020 03:30 - 24 minutes - 28 MBMarketing Business News Business News cannes lions progress advertising business creativity marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 6. With a Focus on Joy | Jaime Robinson, Joan Creative
Next Episode: 7. Building the Talent of Tomorrow | Julia Goldin, Lego
Nick Law advocates the need for creatives to be in control and at the centre of decision-making. Something we should all be considering as we set out new business strategies for the months to come.
Media consumption and consumer behaviours have shifted dramatically and creativity is going to have to work overtime in this environment, to keep brands distinctive engaging and in tune with the rapidly changing climate.