Profit Without Worry
149 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 78 ratingsThe Profit Without Worry Podcast is for online business owners, experts and coaches who are ready to get real about what it takes to create a profitable online business. We’ll discover why 24/7 hustle + random acts of marketing will NEVER lead to our success.
So how do we attract a steady flow of buyers and sales without all the hustle?
Join your host Michelle Evans each week for shortcuts, expert guidance, strategy, insights and occasional interviews to quickly grow your business online. Stop worrying about where your next sale is coming from and start creating Profit Without Worry.
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Episodes
Episode 150: Profit Without Worry Series Wrap
September 29, 2020 16:00 - 7 minutes - 8.08 MBWell, my friends, this is it! After 150 episodes I’m wrapping up — at least for the foreseeable future. On this episode of Profit Without Worry, I’m chatting about what taking an indefinite hiatus means and what’s to come!
Episode 149: Marketing Myth Busting: Big Promises Are Worth The Money
September 22, 2020 16:00 - 9 minutes - 10.2 MBMasterminds that are $30,000. Training certification programs that are $20,000. Having private time with a celebrity business owner for $10,000 per six-hour day. It seems like this business thing is a pay-to-play game and without big bucks you’re going to be left out. On this episode of Profit Without Worry, I’m talking about how big names, big promises and an even bigger price tag don’t mean ANYTHING — especially not business success.
Episode 148: Marketing Myth Busting Certifications Are Proof Of Expertise
September 15, 2020 16:00 - 14 minutes - 15 MBTraining and certifications are a massive cash cow for unethical business owners where they’re selling a fake certificate program. On this episode of Profit Without Worry, I’m breaking down how to decide if it’ll help you or just drain profit from your business BEFORE you decide to invest in a certification program.
Episode 147: Marketing Myth Busting: Lots of Followers Equal High Engagement
September 08, 2020 16:00 - 15 minutes - 15.7 MBThe number of followers someone has doesn’t matter if those followers aren’t engaged. On this episode of Profit Without Worry, I’m talking about why you’re better off building a smaller, loyal following who want to engage and buy from you versus trying to simply gain more followers.
Episode 146: Marketing Myth Busting: The Money Is In Your Email List
September 01, 2020 19:46 - 17 minutes - 17.5 MBEmail marketing can be a component of your marketing strategy, but having a big list doesn’t automatically translate into making sales. On this episode of Profit Without Worry, we’re discussing everything you need to know about list size, conversion rates and more.
Episode 145: Marketing Myth Busting: Marketing Formulas Equal Instant Success
August 25, 2020 16:00 - 23 minutes - 23.1 MBMost marketing formulas come with BIG promises but simply don’t deliver Sometimes, using these formulas can even make things worse! In this episode of Profit Without Worry, we’re deconstructing some popular formulas and point out why a cookie cutter approach isn’t the answer.
Episode 144: Marketing Myth Busting: You Can Make It Big On Instagram, TikTok or YouTube
August 18, 2020 16:00 - 14 minutes - 15 MBThe rise of influencers and video marketing has turned many people into ‘stars’ but as a business is that even realistic? More importantly, if you sink in a ton of time and effort, will your potential customers even watch? On this episode of Profit Without Worry, I’m talking about whether you can really make it big on TikTok, Facebook or Instagram.
Episode 143: Marketing Myth Busting: Facebook Ads Are All You Need
August 11, 2020 16:00 - 19 minutes - 18.8 MBFacebook and Instagram ads can be a great marketing tool, but is NOW the right time? Reputational risks are a real issue to consider in 2020, and that means we need to be careful whose marketing advice we listen to. On this episode of Profit Without Worry, I’m busting the marketing myth that Facebook Ads are some kind of magic bullet for your business.
Episode 142: Why Your Marketing Is A Hot Mess
August 04, 2020 16:00 - 22 minutes - 22.2 MBEver look around at the marketing for your business and wonder why you’re working so hard with so little to show for it? On this episode of Profit Without Worry we’re talking about why your marketing might be a hot mess, and what to do about it.
Episode 141: The Magnetic Proof Accelerator: Why You Need This
July 29, 2020 16:00 - 14 minutes - 14.5 MBProof is important online today because there are so many people who make big promises but don’t deliver the goods, so people want to know you’re the real deal before they invest with you. On this episode of Profit Without Worry, I’m sharing the six types of social proof, and how you can start gathering this information TODAY.
Episode 140: Managing Risk With Content Marketing Experiments
July 21, 2020 16:00 - 14 minutes - 14.9 MBContent marketing tests are the BEST way to find your audience, clarify your message and learn how to attract people with your own voice. But how do you know what will resonate? On this episode of Profit Without Worry, I’m sharing three things you need to know to make your content experiments successful.
Episode 139: Being Inspired Without Being A Copycat: Know The Difference
July 14, 2020 16:00 - 14 minutes - 14.9 MBHave you ever seen a successful business owner and considered copying what they do because it looks like they’ve already got it all figured out? It’s tempting, but rarely works out the way we think it will. On this episode of Profit Without Worry, I’m sharing three things I learned to help keep me grounded in my quest for business success and ensure the voice I use is mine alone.
Episode 138: Evolving as a Business Owner: How to go from Shaky to Stable
July 07, 2020 16:00 - 23 minutes - 23.5 MBThere’s a lot that happens on the journey to being a successful business owner, and we all have plenty of missteps along the way. On this episode of Profit Without Worry, I’m talking about what it takes to go from a shaky business owner to a stable business owner — which is exactly when Profit Without Worry happens.
Episode 137: Online Marketing Gurus: Friends or Foes?
June 30, 2020 16:00 - 19 minutes - 19.2 MBWe’re all familiar with the “big name celebrities” running masterminds in the world of online marketing, but have you ever wondered what REALLY goes on behind closed doors? On this episode of Profit Without Worry, I’m talking about why these high level masterminds are dangerous and disingenuous, perpetuating people buying bad programs that don’t work to cheat their way into our wallets.
Episode 136: Building A Foundation Of Trust With Your Marketing
June 23, 2020 21:00 - 14 minutes - 15.1 MBTrust is a cornerstone of any great relationship — both personal and professional. On this episode of Profit Without Worry I’m sharing five ways to build trust with your audience and become a business that attracts people through transparent, honest value versus trying to sound polished and put together.
Episode 135: The State of Online Marketing in 2020: How Did We Get Here
June 16, 2020 16:00 - 14 minutes - 15.1 MBThe rise of social media has created a world where marketers can be whoever they want to be — even if it’s all completely fake. On this episode of Profit Without Worry, I’m talking about the state of marketing in 2020 and unpacking exactly how we got here.
Episode 134: What Kind of Marketer Do You Want To Be?
June 09, 2020 16:00 - 15 minutes - 15.5 MBThere’s more than one way to build a successful business, and it doesn’t have to involve being shady with your marketing. On this episode of Profit Without Worry, I’m talking about the paths to success, and why sacrificing your integrity isn’t how you build a thriving business.
Episode 133: It’s Not You, It’s Them: How To Avoid Predatory Marketing
June 02, 2020 16:00 - 23 minutes - 23.1 MBThe online business world is bursting at the seams with influencers and big names making big promises of business success, all with an even bigger price tag attached. But do all these programs and courses actually get results? Not usually. On this episode of Profit Without Worry, I’m talking about predatory marketing and how to avoid it.
Episode 132: How Much Does That Proven Marketing Formula REALLY Cost?
May 26, 2020 16:00 - 15 minutes - 15.5 MBHave you ever bought a program or course and thought it was going to be the magic key to unlocking profit in your business, only to discover that it was a big old waste of time and money? I certainly have. On this episode of Profit Without Worry, we’re talking about the REAL cost of all those proven marketing formulas.
Episode 131: What You Can Learn From Your Biggest Marketing Mistakes
May 19, 2020 16:00 - 15 minutes - 15.8 MBI made a massive mistake back in 2015 when I joined a mastermind with a coach who was an online celebrity business influencer who trafficked in big promises but had little follow-through. On this episode of Profit Without Worry, I’m sharing three lessons I learned from a mastermind experience so that you don’t make those same expensive and business-slowing mistakes.
Episode 130: Marketing Through Storytelling: It’s Time For A New Chapter
May 12, 2020 16:00 - 11 minutes - 11.5 MBPhony, fake, formula-driven stories have haunted the online marketing world forever. How many times have you heard the old rags-to-riches story so that now you just roll your eyes? On this episode of Profit Without Worry, we’re talking about starting a new chapter and marketing with authentic stories.
Episode 129: If It Doesn’t Feel Right, Don’t Do It Why Ethical Marketing Matters
May 05, 2020 16:00 - 13 minutes - 13.4 MBYou may have noticed there’s a bad moon rising — and it’s all about unethical marketing that’s preying on our current fears while we navigate the uncertainty of a global pandemic. On this episode of Profit Without Worry we’re talking about why ethical marketing matters now more than ever.
Episode 128: Determining True Marketing Success: Ditch The Vanity Metrics
April 28, 2020 16:00 - 13 minutes - 14 MBNow more than ever measuring and growing the profitable things in our business matters. But what are the right things to measure? On this episode of Profit Without Worry, we’re talking about ditching vanity metrics and running a more profitable business by measuring the right things.
Episode 127: Pivoting and Reinventing When the Business Landscape Changes (with Terri Trespicio)
April 21, 2020 16:00 - 41 minutes - 36.3 MBWhen the business landscape is changing from one week to the next, knowing when to pivot is critical. On this episode of Profit Without Worry, I sat down with TEDx speaker, writer and comedian Terri Trespicio to talk about how she quickly pivoted her event-based speaking business to serve her clients in a new way once the business landscape completely changed in March 2020.
Episode 126: Lessons In Building A Thriving Agency or Freelance Business with Maggie Patterson
April 14, 2020 16:00 - 53 minutes - 45.9 MBWhen times get tough in your business, it’s always wise to call in some support. On this episode of Profit Without Worry I sit down with Small Business Boss and Agency Business Mentor Maggie Patterson to talk about lessons she’s learned about building a thriving agency or freelance business even during turbulent business times.
Episode 125: Marketing, Messaging and Selling During a Global Pandemic with Michelle Mazur
April 07, 2020 16:00 - 49 minutes - 46 MBTrying to keep your business running when it feels like the world is at a standstill can feel like a huge challenge. On this episode of Profit Without Worry, rebel speaker, author and coach Dr. Michelle Mazur is here to talk about marketing, messaging and selling during a global pandemic.
Episode 124: How to Prevail in Uncertain Times 5 Tips to Keep Your Business and Your Life on Track
March 31, 2020 16:00 - 42 minutes - 34.2 MBWhen things are getting weird and you don’t know what to do, it’s always great to turn to a trusted source for some guidance. On today’s episode of Profit Without Worry, I’m talking to seasoned entrepreneur Mary Baird Wilcock, CEO of The Simplifiers. Mary’s sharing her thoughts on keeping your sanity intact while trying to juggle it all, and some practical tips for keeping your business and life on track.
Episode 123: What Do You (and Your Business) Stand For In These Uncertain Times
March 24, 2020 16:00 - 28 minutes - 26.9 MBWe’re navigating uncharted waters right now and everyone is feeling a little off balance. On this episode of Profit Without Worry, I’m sharing practical tips based on how I’m keeping my ship afloat during these uncertain times in my personal and professional life.
Episode 122: Why isn’t my social media bringing in clients
March 17, 2020 16:00 - 23 minutes - 23.3 MBSocial media can be an excellent tool to leverage for marketing your business, but posting whatever, whenever isn’t going to get results. On this episode of Profit Without Worry, I’m sharing my three biggest social media mistakes to avoid, and what you can do instead.
Episode 121: Why Social Media Marketing Isn’t a Quick Fix
March 10, 2020 16:00 - 13 minutes - 14.2 MBDo you ever feel like social media isn’t working to grow your business and instead is a big old time suck? On this episode of Profit Without Worry, we’re talking about why social media marketing isn’t a quick fix and what you can do to ensure your social media makes an impact.
Episode 120: Funnel Hacking Culture: Why It Doesn’t Work
March 03, 2020 17:00 - 18 minutes - 18.2 MBTrying to piggyback on someone else’s idea instead of carving out your own niche isn’t the way to build a business. On this episode of Profit Without Worry, I’m talking about all things related to funnel hacking — what it is, why it doesn’t work and what you should do instead.
Episode 119: The REAL Dos and Don’ts of Outsourcing Your Marketing
February 25, 2020 17:00 - 18 minutes - 18.2 MBMost business owners can’t wait to outsource marketing as fast as possible. Unfortunately, sometimes in our rush to outsource marketing, we put ourselves at risk of making a few big mistakes. On this episode of Profit Without Worry, we’re diving into the dos and don’ts of outsourcing your marketing.
Episode 118: Why Technology and “Proven” Formulas Aren’t the Answer
February 18, 2020 17:00 - 19 minutes - 19.5 MBHave you ever spent big bucks on a course with a “proven” formula or a particular tech that was supposed to magically transform your business? On this episode of Profit Without Worry I’m sharing some real talk about why spending money on quick fixes isn’t going to do anything and why you should focus on investing in the foundational elements of your business instead.
Episode 117: Collaborating to Create Client Wins with Lauren Thorsen
February 11, 2020 17:00 - 46 minutes - 40.7 MBSo much of creating business success depends on finding great people to collaborate with, and that’s exactly what I got when I partnered with Lauren Thorsen of Edit Your Brand on a big client project. In this episode of Profit Without Worry, I’m talking about what it’s like to collaborate with a PR professional and how good PR is just one aspect of building a great foundation for marketing.
Episode 116: The Truth About Facebook Ads in 2020
February 04, 2020 17:00 - 13 minutes - 14.1 MBOne question that comes up from my clients over and over again is whether or not Facebook ads are actually worth it. On this episode of Profit Without Worry, I’m sharing how you can determine if Facebook ads are right for your business, and three trends to consider if you’re ready to invest in ads.
Episode 115: Don’t Believe the Hype: Real Talk About Generating Profit Online
January 28, 2020 17:00 - 21 minutes - 21.3 MBWe’ve all heard people shouting from the rooftops about their launch numbers and sharing social media posts with BIG numbers that look super impressive. But what’s really going on behind the scenes? On this episode of Profit Without Worry, I’m taking you behind the scenes so that you can see there’s way more to the story.
Episode 114: Marketing Math: When The Numbers Just Don’t Add Up
January 21, 2020 17:00 - 22 minutes - 22.4 MBHave you ever wondered what are the best ways to spend your time and money attracting new clients into your business? On this episode of Profit Without Worry, I’m breaking down some examples to help you figure out your return on investments for your marketing.
Episode 113: What Profit Without Worry Means to Me
January 14, 2020 17:00 - 18 minutes - 18.2 MBThere’s this crazy thing in the entrepreneur world where we tend to equate making money with having to struggle. But is all the struggle really necessary to get the results we want? On this episode of the podcast, I’m talking about what Profit Without Worry really means to me.
Episode 112: Jumping Into 2020… And Dealing With Business Doubt
January 07, 2020 17:00 - 21 minutes - 21 MBIf you’re struggling with what I like to call the big three - overwhelm, fear and doubt - you’re most certainly NOT alone. On this episode of Profit Without Worry, I’m breaking down what I do to handle business overwhelm.
Episode 111: 3 Trends Facebook Ad Experts Don’t Want You to Know
December 17, 2019 17:00 - 14 minutes - 14.9 MBFacebook ads seem to be talked about more than ever as a way to make money in your business. What the “experts” fail to mention is what they preach just isn’t true. If you’re looking for a magical ad that will cure your business woes, you’ll be sorely disappointed. On this episode of Profit Without Worry, I give you my take on three trends from Facebook experts so that you can make them work for you.
Episode 110: Building A Better Content Strategy With Facebook Ads
December 10, 2019 17:00 - 23 minutes - 23.1 MBJust because you’re not a content marketing strategy junky doesn’t mean you can’t put one in place and then hit out of the park. There are definitely wrong and right ways to do this for small businesses (We’re not playing in the Big Boy’s Arena!). In this episode of Profit Without Worry, I show you what you need to do to get your message across to your perfect audience.
Episode 109: Sales Funnels: How to Sell Your Services Without Selling Your Soul
December 03, 2019 17:00 - 20 minutes - 20.9 MBYou can sell without being the type of salesman that makes you cringe. When you’re authentic, your message speaks volumes — you just have to make sure the right people hear you. On this episode of Profit Without Worry, I’m sharing my five tips on how to sell your services without feeling like you’re selling your soul.
Episode 108: What do I need to worry about on my landing page?
November 26, 2019 17:00 - 29 minutes - 29.3 MBYou want to get your visitors from your ad to your landing page. Then you want them to do something — but what? Creating a landing page doesn’t have to be complicated, but there are key things you need to do to make your landing pages a success. On this episode of Profit Without Worry, I’m sharing five tips that I use when I’m trying to get a landing page to work better.
Episode 107: The Dos and Don’ts of a Mini Offer “Launch”
November 19, 2019 17:00 - 18 minutes - 18 MBWhen you really want to get inside your audience’s mind about your offer and make sure it’s ready to go to market, nothing is better than rolling out a mini offer. On this episode of Profit Without Worry, we’re talking about how to put out a mini offer that will help you decide if your want to go forward with your big launch, make some tweaks to it, or scrap it all together.
Episode 106: The Secrets of Effective Sales Pages (It’s NOT What You Think)
November 12, 2019 17:00 - 22 minutes - 22.2 MBHave you ever seen an amazing sales page and wondered how exactly they made it so awesome? On this episode of Profit Without Worry, we’re talking about the secrets of an effective sales page — and they’re not what you think. Learn why, when you get this right, creating sales pages for your buyers will be a lot easier.
Episode 105: Remember Me? 3 Ways to Warm Up Your Email List That Has Gone Cold
November 05, 2019 17:00 - 11 minutes - 11.7 MBSometimes when we’re busy with the day-to-day efforts of running a business, things can fall to the wayside — things like regularly staying in touch with your email list. On this episode of Profit Without Worry, we’re talking about three ways you can warm up your email list after it’s gone cold.
Episode 104: Why Great Lead Magnets Work (And Why Yours Isn’t...Yet)
October 29, 2019 16:00 - 19 minutes - 19.6 MBHaving a lead magnet that gets tons of people on your email list is great and all, but do those leads actually convert? On today’s episode of Profit Without Worry, we’re talking about the goals of a great lead magnet and how you can create one that does exactly what you want it to.
Episode 103: How To Craft A Compelling Email Series
October 22, 2019 16:00 - 17 minutes - 18.1 MBHave you ever sat down to write an email series for your business but then find yourself staring at a blank page, not able to think of anything to write about? On today’s episode of Profit Without Worry, we’re talking about the six steps to get around that, so you write emails that your audience loves to read and take action on.
Episode 102: How a Great Marketing Funnel Can Build Your Audience
October 15, 2019 16:00 - 28 minutes - 28.2 MBDo you ever feel like you put great content out there, but you’re not excited about doing more because it’s just not getting any traction? Does it seem like no one is really paying attention? If that sounds familiar, I totally get it because I’ve had to deal with this too. On this episode of Profit Without Worry, we’re talking about how a great marketing funnel can build your audience.
Episode 101: Marketing Funnel Fundamentals: 5 Content Components of an Effective Funnel
October 08, 2019 16:00 - 32 minutes - 32.3 MBCreating Profit Without Worry in your business means that you need to have a system to attract the right people and then invite those people to become paying clients. On today’s episode, we’re talking about the five components of creating your Profit Without Worry marketing funnel.