Ep. 32: Double-Double-Half
Profit First Nation
English - November 19, 2020 06:00 - 19 minutes - 19.4 MBManagement Business Entrepreneurship business entrepreneur entrepreneurs money profit profitfirst Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep. 31: Mark Up vs. Margin
Next Episode: Ep. 33: Cut to Increase
Margin is where the value comes to life. Most businesses undervalue themselves and leaving margin on the table. Set your prices to correlate to the value of what you offer by leveraging Mike’s “Double-Double-Half” formula. Or be the Ferrari in the Ford versus Ferrari scenario and really maximize your margin. And take a lesson from Starbuck’s playbook, too, by regularly increasing your prices even when gross margin is up and COGS are down.