Jim Hinshaw has vast and impressive experience in Residential Service. In this
episode of Profiles in Prosperity, Jim focuses on what we need to be doing
differently in sales right now.

Story telling in the sales process to engage customers
Emotion and logic

The six categories of emotions in sales with examples

Fear
Greed
Jealousy
Altruism
Shame
Pride


How to find great salespeople


In addition to being a great consultant, Jim is an author, and he gives us a
brief review of his books:

Lessons Learned
The Good Stuff

Amazing Stories, which includes a story of how Jim's son saved two lives in
five minutes.