We hope you enjoy listening to our episode with Melissa Jochim, Founder & CEO at High Beauty, as much as we enjoyed the interview! In a wide ranging chat, Melissa takes us through her professional journey with High Beauty, starting as the next venture in her - already by then - illustrious career, discussing: how they differentiate themselves as a brand; what other CPGs can do to create brand loyalty; and how to position your product so leading department stores like Sephora and Macy's are keen to take stock! 

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