The Ecosystem Model of Business (Episode 235)
Productive Flourishing
English - October 28, 2021 14:00 - 52 minutes - 48.2 MB - ★★★★★ - 100 ratingsHealth & Fitness Society & Culture self-improvement personal development charlie gilkey productive flourishing creativity productivity planning success time management entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Pam Slim, business coach, speaker, and author of the new book The Widest Net, joins Charlie on the show to discuss how building your business from an ecosystem paradigm instead of an empire paradigm changes everything — from how you do marketing to your approach to partnerships. They discuss the importance of having a focused beacon in your work, getting into the flow of building partnerships, and how to successfully start and grow your business in collaboration with others.
Key Takeaways:
[2:07] An arc connects all three of Pam's books — Escape from Cubicle Nation, Body of Work, and Widest Net. She explains the trajectory of the reader going through all three books.
[4:51] Pam has experienced several different configurations of working since her first book. She shares more about her journey with work, and how she has built up her network of relationships.
[8:18] In her book, The Widest Net, Pam talks about some of the other elements of marketing that are more relatable and inclusive. At its foundation, The Widest Net is focused on shifting the paradigm from “building an empire” to “building an ecosystem.”
[13:51] A lot of marketing already happens within an ecosystem model.
[16:33] Whether you’re going deep in cultivating relationships or broad in reaching out to a large audience, you still have to do marketing, and you still have to do the work.
[18:22] There is a distinction between relational connections and transactional connections.
[21:21] As an expert within your field, you need to have a beacon. It is your responsibility to be really clear about what you do, your perspective, and your unique approach.
[23:32] Many of us want to showcase all of our talents and interests, and illustrate that we have range. However, this can be problematic from a business perspective. Pam and Charlie discuss how to build a better beacon for our work.
[28:33] You don’t have to let go of all your passions, interests, and different revenue streams in your business. It’s all about what you're shining the light on.
[30:26] When our beacons are too diffuse, it makes it hard for people to refer us to others.
[31:00] Partnerships are an essential part of building success in the ecosystem model. Pam explains how having “peanut butter and jelly” partners and brand partnerships can be useful.
[36:31] How can we start positioning ourselves to get into the flow of building partnerships? It can be difficult, especially for underestimated or overlooked founders.
[41:51] Pam shares some of the things she has learned about her own business and journey in writing The Widest Net.
[49:34] Pam invites listeners to identify partners to help them market their business. The first place to start is with your favorite clients, customers, and people you work with.
Mentioned in This Episode:
Start Finishing: How to Go from Idea to Done, by Charlie Gilkey