089: Build From What You Have with Sonia Simone
Productive Flourishing
English - May 10, 2016 13:00 - 53 minutes - 49.1 MB - ★★★★★ - 100 ratingsHealth & Fitness Society & Culture self-improvement personal development charlie gilkey productive flourishing creativity productivity planning success time management entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Think about what comes to mind when I ask you to think about a marketer or sales person. Be honest! Did you think of a smart, soft spoken, insightful woman? If not, I hope today’s episode changes that for you. Sonia Simone is a marketing trend setter and founding partner of Rainmaker Digital, formerly Copyblogger Media. Throughout our conversation, she reveals how a risk averse, introverted and insanely curious writer became one of the leading voices in digital marketing today. Ready? Let’s do this!
Key Takeaways:
[1:03] Thank you to SaneBox.com for sponsoring episode #89.
[2:17] Charlie introduces Sonia and her line of work.
[4:22] What is it about marketing that got Sonia involved?
[6:34] There is an invisible aspect of digital marketing. Sonia explains.
[8:01] Sonia has always approached marketing from the content marketing perspective, even before there was a word for it.
[10:25] Marketing and selling are learnable skill sets; you don’t need to be born with them.
[12:29] Every human being on this planet has a certain set of assets and a certain set of constraints.
[15:28] Barriers are a lot easier to step over in digital platforms.
[18:39] Sonia walks us through her journey from corporate to Copyblogger.
[25:22] Sonia speaks on folks out there that sell business advice based on the fast outliers.
[28:58] Sonia likes Chris Gilbo’s flavor of entrepreneur teaching because it includes a big minimalist component.
[32:06] Sonia talks on Clay Collins’ vision of being a business owner.
[34:10] “What’s the shortest line between me and a cheque?” - Naomi Dunford
[36:40] Internet Marketing for Smart People vs. Nice People!!
[39:49] Sonia has been highly focused on values lately.
[44:10] Naomi writes 85% of the things she says in her podcast Confessions of a Pink-Haired Marketer, which she has been her primary focus lately.
[48:34] What’s the most unanticipated challenge Sonia is currently facing?
[52:05] Sonia’s final words of advice: “Be honest about your own set of Legos and don’t try to build somebody else’s thing.”
Mentioned in This Episode:
Internet Marketing for Smart People
Confessions of a Pink-Haired Marketer Podcast
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