Personas & JTBD: Getting to know your users better - Mike Belsito & Michael Sacca @ Rocketship.FM

Surprise! It’s a bonus episode of Product to Product‘s second season, a podcast for / by product people!

As we continue to explore the human side of product this season, we’ve paired up with Mike Belsitoand Michael Sacca (same first name!), the hosts of Rocketship.FM, for this episode.

Rocketship is a podcast that dives into everything from product to growth, design to management and everything in between. This past season on Rocketship, the entire season was devoted to product and growth. And one of the topics Mike and Michael did a deep-dive into were the tools product people apply to understand their users better—specifically user personas and jobs to be done.

Since Mike and Michael did so much research on the topics, and interviewed a bunch of people using these frameworks, they shared their insights into what they learned from the episodes. Our colleague, Eleni, picked their brains on what differentiates these two frameworks, how to apply these concepts, and why jobs to be done has become the popular tool on the block.

You can subscribe to Product to Product on iTunes, Google Play or Spotify, or get the latest episodes delivered to your inbox by subscribing here.

See omnystudio.com/listener for privacy information.

Surprise! It’s a bonus episode of Product to Product‘s second season, a podcast for / by product people!

As we continue to explore the human side of product this season, we’ve paired up with Mike Belsitoand Michael Sacca (same first name!), the hosts of Rocketship.FM, for this episode.

Rocketship is a podcast that dives into everything from product to growth, design to management and everything in between. This past season on Rocketship, the entire season was devoted to product and growth. And one of the topics Mike and Michael did a deep-dive into were the tools product people apply to understand their users better—specifically user personas and jobs to be done.

Since Mike and Michael did so much research on the topics, and interviewed a bunch of people using these frameworks, they shared their insights into what they learned from the episodes. Our colleague, Eleni, picked their brains on what differentiates these two frameworks, how to apply these concepts, and why jobs to be done has become the popular tool on the block.

You can subscribe to Product to Product on iTunes, Google Play or Spotify, or get the latest episodes delivered to your inbox by subscribing here.

See omnystudio.com/listener for privacy information.