Loved: How to Rethink Marketing for Tech Products - A Book Review
Product Thinking
English - September 07, 2022 17:46 - 18 minutes - 24.8 MB - ★★★★★ - 2 ratingsTechnology Business product management ux design product development software technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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This month we're reviewing Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco. It is the latest book from SVPG and focuses on product marketing. So how does it stack up?
Overall, I was disappointed by Loved. I had hoped for a solid book on product marketing with insights or tidbits I could use as a product manager or product leader. I didn’t feel like I got that. It felt more like a heavily corporatized book, focused on the boardroom or consultant.
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