Loss aversion, or the endowment effect, is a cognitive bias that describes why, for individuals, the pain of losing is psychologically twice as powerful as the pleasure of gaining. Once you recognize the endowment effect or loss aversion, you will begin to see it more frequently. From switching airplane seats to company changes.

Don't forget to subscribe at productthinking.cc
Weekly newsletter: Airplane Seat Switching and The Endowment Effect
Or just want to leave a tip: buy me a coffee?
Twitter: @kylelarryevans and @producthinking and @prod_by_design
TikTok: @producthinking

★ Support this podcast ★

Twitter Mentions