Change is the only constant in life. And in the world of product, digital transformation over the past 2 years has effected everyone from the largest corporation down to the individual remote freelancer. Few companies are as plugged in to that reality as Upwork, “the world’s work marketplace.” In this conversation, the seventh in our CPO Rising series, Upwork Chief Product and Experience Officer Samuel Bright talks about leading his teams to navigate that transformation. It starts, he says, with a culture of making the customer win big.