How do we navigate the differences between buyers vs. users?
Product Podcast
English - October 23, 2019 23:00 - 29 minutes - 20.6 MB - ★★★★★ - 1 ratingTechnology Business Entrepreneurship product management business enterprise start up technology clients user testing iteration product cycle metrics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: What Can Product Managers Learn from Stand-up Comics?
Next Episode: Defining and Contrasting B2B vs. B2C Products
We unpack the differences between buyers and users in the product management space. Often, these groups can be confused, and sometimes they can even be the same! We discuss pressing questions like, who are these two groups of people? What information can they offer us? How do we navigate their differences?
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