EP74: Tracy Osborn – launching a Kickstarter, a book, a SaaS!

If you want to launch your own Kickstarter, write your own book, or build your own web application you’re going to love this episode.

Tracy Osborn is a serious bad-ass who’s done all three! She’s my guest this week.

In this episode Tracy goes through the process of running a Kickstarter, and the lessons she’s learned:

When I conceived the book idea, I was faced the decision whether I should work with a publisher, or whether I should self-publish. In the end, the typical royalty/advance structure turned me away from working with a publisher. Why not drum up an “advance” by running a Kickstarter campaign? If the campaign was successful, I would be able to bring in some early revenue to help finance my time with writing the book, as well as test demand and start building an audience. Seemed like a no-brainer.

Show notesCheck out Tracy’s new Kickstarter!Tracy Osborn on TwitterTracy’s websiteGet Tracy’s book: Hello Web AppTracy’s startup: WeddingLovely

Note from Justin

I had a great time speaking at MicroConf Europe about  Marketing for Developers, my new book. Before I left I had a bunch of people buy a beta version. The feedback is really positive. Looking forward to doing the official launch in the next 3-5 weeks. Here’s a photo from my talk!

Want to help the show? If you could go to  iTunes leave a nice review that would be superb. Also: if you’re listening on  Stitcher, please leave a review on there!

Cheers,
 Justin Jackson
 @mijustin

Music: Lethal Force by Striker, visit them at  striker-metal.com

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