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EP63: Sacha Greif – how things get popular
Product People
English - August 15, 2014 01:09 - 36 minutes - 16.5 MB - ★★★★★ - 57 ratingsBusiness News Tech News business marketing interview saas technology entrepreneur entrepreneurship startups development design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Sacha Greif joined me again for a chat on how he marketed Discover Meteor, and why certain blog posts get popular.
Notable quotes
“I’ve always believed that people really respond to quality content.” – Sacha Greif
“You can tell when someone has written something with no research; getting quality data, screenshots, and diagrams really helps.” – Sacha Greif
“There’s a direct relationship between the amount of time I put into a blog post, and how popular it is” – Sacha Greif
“People respond to books: they don’t want to have to look through 20 blog posts.” – Sacha Greif
“I did something I shouldn’t have done – and I put all my eggs in one basket.” – Sacha Greif
“My first book is really short: it’s like 40 pages. I didn’t spend 6 months in a cave building it.” – Sacha Greif
Show notes
Sacha Greif’s websiteSacha Greif on TwitterDiscover MeteorNote from Justin
This interview is a smaller segment of a full-interview with Sacha, available in Build Your Own Audience. It’s available here: justinjackson.ca/audiencecourse. You can also sign up to my mailing list.
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Cheers,
Justin Jackson
@mijustin
PS: By the way, I’m working on something new called Product People Club. Go to productpeople.club, and sign up for the waiting list. Screenshots are up now!
Music: Land of the Lost and Can’t Stop the Rush by Striker, visit them at striker-metal.com
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