66 / Key Elements that Foster the Product Mindset

There is an ongoing evolution in organizations toward an emphasis on the customer experience with your product versus a steady delivery of flashy new features. The former focuses on outcomes, while the latter embraces outputs, perhaps better known as “feature bloat” or “experience rot.” In this episode of the Product Momentum Podcast, Sean is joined … Continued

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There is an ongoing evolution in organizations toward an emphasis on the customer experience with your product versus a steady delivery of flashy new features. The former focuses on outcomes, while the latter embraces outputs, perhaps better known as “feature bloat” or “experience rot.”

In this episode of the Product Momentum Podcast, Sean is joined by Marc Abraham, Head of Product – Engagement at London-based ASOS, and the author of My Product Management Toolkit and Managing Product = Managing Tension. Teams that boast a product mindset, Marc says, focus their energies around the 4 C’s: creativity, curiosity, clarity, and customer.

“These elements are not unique to the domain of the product manager,” he adds. “But once you’ve got those four elements of the mindset, you’re really onto something in terms of creating that kind of customer-centric product culture organizations are looking for.”

Listen to hear more from Marc, including:

The power of “W-H-Y” – the ultimate essence of being a good product personEmbracing tension in product management in a constructive wayUsing a shared language for engagement within and outside of your organization

The post 66 / Key Elements that Foster the Product Mindset appeared first on ITX Corp.