61 / Simple Steps for High-Touch User Engagement
ITX Product Momentum
English - June 15, 2021 14:00 - 35 minutes - 24.5 MB - ★★★★★ - 25 ratingsTechnology Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Maybe more than anything else, product people want good, honest, relevant feedback about their products. And their go-to source for the straight-up truth? Moms and best friends. They’re the ones who’ll give you the sort of “big-picture feedback you’re desperate for.” And the best part is they know enough not to give advice you didn’t … Continued
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Maybe more than anything else, product people want good, honest, relevant feedback about their products. And their go-to source for the straight-up truth? Moms and best friends. They’re the ones who’ll give you the sort of “big-picture feedback you’re desperate for.” And the best part is they know enough not to give advice you didn’t ask for.
In this episode of the Product Momentum Podcast, author-entrepreneur Rob Fitzpatrick joins Sean and ITX product strategist Matt Bush to discuss how best to do product discovery and get answers to these questions: “How do I get people to talk to me? How do I know if I have enough feedback? How do I figure out if I’m building the right thing?”
In his book, The Mom Test, Rob writes, “It’s not everyone else’s responsibility to tell you the truth; it’s your responsibility to go out and find it.” Coupled with his personal rule – i.e., to build products only for customers I actually want to be friends with – and you’ve got a recipe for product success. Even more than that, though, you’ve got a blueprint for research, discovery, and engagement that leads to better products and more interesting stuff to work on.
Listen in to catch more of Rob’s “how to’s” on user engagement and workshopping:
How (and where) to initiate the perfect learning conversationHow keen focus on your MVA will help you build your MVPHow to recognize compliments as the red flags that you’ve started asking bad questionsHow to match the 5 teaching formats with the type of content you’re teaching
The post 61 / Simple Steps for High-Touch User Engagement appeared first on ITX Corp.