What does “product-led” really mean, and how can you leverage it in your personal practice and throughout your organization? In this episode, Sean and Paul catch up with Terrence Liverpool, AVP, Consumer Bank Digital Product Manager at Synchrony Bank. Terrence brings a wealth of insights that come from working across the digital sector at … Continued


The post 57 / The Product-Led Organization appeared first on ITX Corp.

 
What does “product-led” really mean, and how can you leverage it in your personal practice and throughout your organization?

In this episode, Sean and Paul catch up with Terrence Liverpool, AVP, Consumer Bank Digital Product Manager at Synchrony Bank. Terrence brings a wealth of insights that come from working across the digital sector at companies such as Comedy Central and Nasdaq. Terrence is both an intrapreneur and an entrepreneur and he shares how product ownership is central to both roles.


Terrence also draws our attention to another key skill for product managers: intuition. He encourages PMs to question decisions that are made and then “dig deeper to get the story behind it all.” With changing business goals, it is also important to continually refocus on the big picture.


Tune in to this episode to hear all of Terrence’s insights, plus more on:

Sustaining two-way communication with stakeholders to prioritize the user experience
Leveraging your organization’s core values to guide long-term goals
Promoting customer advocacy through innovation


The post 57 / The Product-Led Organization appeared first on ITX Corp.