02 / Creating Advocacy & Building Product Loyalty
ITX Product Momentum
English - June 18, 2018 14:40 - 55 minutes - 36.8 MB - ★★★★★ - 25 ratingsTechnology Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Advocacy is the goal for any software product that interacts with humans. Whether you’re building a website, a mobile app, or any digital technology that interfaces with people, the goal is to build product loyalty among users. This is done by moving the client up the loyalty ladder, starting with earning trust, then building … Continued
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Advocacy is the goal for any software product that interacts with humans. Whether you’re building a website, a mobile app, or any digital technology that interfaces with people, the goal is to build product loyalty among users. This is done by moving the client up the loyalty ladder, starting with earning trust, then building loyalty, and ultimately earning advocacy.
In this episode, Sean and Joe discuss the different aspects of creating and measuring product loyalty and advocacy and then talk with Adam Bates from Amazon about how he works on creating loyalty within his own customer base.
The post 02 / Creating Advocacy & Building Product Loyalty appeared first on ITX Corp.