How to use offsite SEO to get people back to your website

Welcome to another exciting episode of "Process to Profitability." Today, I am thrilled to have Erin Ollila, an SEO website copywriter and the host of the "Top Copy to Me" podcast, joining me. In this episode, we dive deep into the fascinating world of offsite SEO and how it goes beyond just backlinks. Erin shares her insights on leveraging different platforms such as podcasts, YouTube, and more to drive traffic to your website. We also tackle the challenges of self-promotion and crafting an engaging about page. So grab your headphones, get ready to learn, and let's dive into the episode with Erin Ollila right now!

Timestamps:

[00:01:46] Connect with Erin

[00:04:18] How copywriting and design support each other

[00:07:52] What is offsite SEO?

[00:11:09] The importance of SEO for podcasters and other content creators

[00:14:22] Start building offsite SEO with the channels you have now

[00:17:50] How to work on your offsite SEO if you don't have a podcast

[00:22:04] How do we bring people back to our website when they find us?

[00:32:34] Make your website’s user experience simple and streamlined

[00:37:07] Connect with Erin

Key Topics:

Importance of optimizing websites for search results and conversions

Utilizing SEO for podcasting and creating various types of content

User navigation and clear calls to action on websites

The value of creating show notes and backlinks for guesting on podcasts

Guiding website visitors and addressing their psychographics and emotional temperament

Offsite SEO strategies beyond backlinks and attracting visitors from other platforms

Overcoming self-promotion struggles and effectively promoting oneself

Using podcasting to drive traffic and build SEO efforts.

Resources:

Erin’s Website

Talk Copy to Me Podcast

Erin’s Instagram