Ep 6: From NFL player to Southern foods entrepreneur with Reggie Kelly of KYVAN Foods
Pro Food Maker
English - January 24, 2020 21:42 - 43 minutes - 50.2 MB - ★★★★★ - 11 ratingsEntrepreneurship Business Careers business career finance hustle job launch truck wine bake baker Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Reggie discusses the lessons he has learned from playing pro football and how he applies them to his food business. You’ll hear about how Reggie and his wife, Sheila, built KYVAN Foods, and why it’s important to help others succeed.
Reggie Kelly is the owner of KYVAN Foods, a line of specialty products (seasonings, sauces, jams & jellies, and salsas) and a former NFL player.
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Timestamps
[3:01]: How Reggie & his wife Sheila started KYVAN Foods.
[5:25]: Reggie and Sheila’s kids are also involved with the family business.
[7:02]: How cooking with family has influenced KYVAN Foods. Cooking with family is about the experience and making memories together
[11:02]: Reggie’s experience figuring out what he was going to do after his NFL career.
[15:13]: Similarities between playing sports and running a business. Reggie learned the importance of selflessness, being focused, paying attention to details, how to deliver a great product, and perseverance.
[18:04]: How Reggie and Sheila pitched their products to Walmart
[24:04]: The importance of conducting research before developing products
[28:46]: Marketing and brand awareness were the biggest challenges for KYVAN Foods.
[30:36]: Social media engagement, product giveaways, sending emails to your email list are inexpensive marketing tools. You also need to know the right demographics to market to.
[36:15]: New KYVAN Foods products are on the way.
[37:21]: Family is everything. Reggie gets his drive from his family.
Mentioned in this episode
Honey Apple Salsa https://kyvan82.com/mild-honey-apple-salsa/ Honey Apple Butter https://kyvan82.com/honey-apple-butter/ KYVAN Foods website: https://kyvan82.com/ KYVAN Foods on Instagram: https://instagram.com/kyvan82 KYVAN Foods on Twitter: https://twitter.com/kyvan82
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