A simple and easy way to get more followers and likes on social media is to run a contest or giveaway. But beware! Because these types of promotions can turn sideways if you don’t follow best practices. So by the end of this video, you’ll know the tools, the strategies, and the frameworks needed to run a successful contest on social media.

 

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What's In This Session?

The Simple Contest: ex. We’re giving away a $25 gift card to a person that likes us on Facebook (0:51) Livestock on IG (1:48) The Advanced Contest: Earn more entries by completing more tasks (2:37) Advanced contests should have more valuable prizes (2:37) Stack the prizes to increase chances of winning (5:47) When you should use a contest (7:08) The Downsides: Increased quantity hurts overall engagement rate which may impact people reached (9:28) Livestock has 0.3% engagement rate on IG (500 likes per post with 200K followers) compared to my 3% engagement rate (500 likes per post with 17K followers) (10:16) Tips: make sure to announce and post the winner (13:24)

Show Notes & Resources Mentioned:

Livestock on Instagram Gleam: Every Entry Type Competition Gleam: The Business Growth Platform Rafflecopter Featured Resource: Why We Lowered Nucleus Prices By 50% Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram

 

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