This week on the PRmoment Podcast I interview co-founder and executive creative director at The Romans, Joe Mackay-Sinclair
Joe launched The Romans less than 4 years ago and already it has a fee income of about £3.5m and employs 30 people.
Here is a summary of what Joe and I discuss:
Whether he regrets Mother investing in a minority stake in The Romans, or whether he wished The Romans had remained independent 35 secs How the partnership with Mother has benefited The Romans 2.20 mins Why we all need some mentors in our lives 4.20 minsWhat does the fact that virtually none of The Roman’s clients are Mother’s clients say about the need for integrated agencies 4.45 mins What do clients want when they are purchasing marketing services 6.45 minsWhere The Romans are currently winning work 7.30 secs Why good work is the key ingredient in the growth of a PR firm 8.35 mins Why Joe decided that a career in PR was for him 8.40 mins How Joe moved from working in digital agencies to a creative director at Burson Marsteller 10.30 mins Whether Joe enjoyed watching PMQs and working with Tories 12.32 mins Why he decided to start an agency 13.35mins Why winning a Cannes Lions Awards with the British Legion while at Burson Marsteller was an incredible moment in his career 14.30 mins Why Joe didn’t enjoy garden leave 15.35 mins Why Joe wants to make work that his Mother is proud of! 18.50 mins Why Joe doesn't believe any agency in public relations has a unique proposition 19.25 mins Why Joe was sick 6 times before the first pitch he ever did! 21.50 mins What Joe believes the role of a creative director should be 23.30 minsHow to create an environment where creativity thrives 25 mins Why Joe had to cancel a pitch after an all nighter at The PRmoment Awards 26.30 minsWhether The Romans are still The Millwall of PR 28.10mins How The Romans want to capitalise on its good start 29.20 mins Why PR firms launching new divisions is “a bit old hat” 30 mins Why Joe is bored of the “endless Cannes introspection” 30.58 mins Why great creativity is often a “kick the dog moment” 34.10 mins
