The PRmoment podcast with Bibi Hilton, UK managing director, Golin

This week on the PRmoment podcast I’m pleased to welcome Bibi Hilton, UK managing director at Golin. Here is a flavour of what Bibi and I discuss:

Why she has stayed at one agency for so long
Why autonomy is important in a networked PR agency
Why she likes working for large networked firms
Bibi identifies the biggest changes in PR in the last 16 years - and it’s not just spray mount and fax machines!
Why the fundamentals of public relations have not changed
Bibi marks PR out of 10 for how well it is performing against its marketing peers
The lessons 6 years on from restructuring the people within Golin from generalists to specifically skilled communities within the business. In Golin’s case these communities were Strategists, Creators, Connectors and Catalysts.
Why Golin’s specialist model lead to the firm having a more diverse workforce
Why the high cost of living in London is partly responsible for the talent shortage in PR
Whether finding talent has become easier as a result of their specialist structure 
Why Bibi believes there is still a lack of opportunities for women in business
What are the legacy issues that contribute to the gender pay gap
How returnships are a key driver in reducing the gender pay gap
Why returnship schemes in PR have not scaled as quickly as hoped
What can PR firms do to make flexible working easier
Why research suggests that there is a gender paygap even in the early stages of a PR career
Why Bibi has never set up her own PR firm
Why Bibi believes she experiences a greater breadth of work by working at a large agency
Why busy CEOs like Bibi volunteer for groups like Women in PR