Pitching for PR business: How did it end up this way with Henry Playfoot

PRmoment Podcast

English - April 05, 2017 04:00 - 13 minutes - 6.32 MB - ★★★★★ - 2 ratings
Business public relations communications reputation pr life stories prmoment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: PR is complacent about measurement, says Ali Gee

Next Episode: Alex Aiken's top 3 government communications campaigns of the last 100 years

We recently caught up with Henry Playfoot, founder of The Pitch Doctor to discuss the rights and wrongs of the pitch process. Henry reckons the pitch process is not the best way to match the needs of the client with the right agency and discusses why a more collaborative approach would work better for everyone.