Nik Govier, founder and CEO of Blurred, on the PRmoment podcast

This week, on the PRmoment podcast, as part of our life stories series, I’m interviewing  Nik Govier, founder and CEO of agency Blurred. 

Previously, Nik was the co-founder of consumer PR shop Unity. At its peak, Unity had a turnover of circa £4m. 

Nik has recently founded and self backed her new venture Blurred, which launched last month. 

Here is a flavour of what we discussed: 

How a job as a tour guide at at Madame Tussauds led to a career in PR 1 min  How Nik’s early career was in corporate PR, but despite this she then moved to consumer PR when she started Unity 2.30 mins  How a random account win set the tone for Unity’s consumer specialist success story 4.45 mins  How awards built the momentum for the growth of Unity 6.50 mins  What the creative process looked like for Gerry and Nik at Unity 8.50 mins  Why the combination of being able to be a planner and a creative is such a rare skill set 10.15 mins  What the link between creativity and planning looks like in practice 11.40 mins  Is it possible to be creative everyday? 14.40 mins  Whether people have a creative life cycle 15.50 mins  Understanding creative fatigue 16.10 mins  Why the rise of the freelance creative may lead to the ‘vanilla-isation’ of creativity 18.30 mins  How PR is doing in the race for integrated communications 20.10 mins  Why some big famous PR firms have ‘let the sector down’  20.30 mins  Why doing ambitious, integrated work is vital to increasing budgets 22.10 mins  Why the budgets are often smaller in PR, but the margins are better 24.34 mins  Why ad agencies may have a great idea, but they don’t know how to make it "run across earned media" 25.05 minsWhy the market is there for PR to thrive as integrated communications firms, they just need to confidence to pitch for larger budgets with bigger ideas 25.20 mins   Why Nik has a chip on her shoulder 25.50 mins  Nik says agencies of Ogilvy’s size have no choice but to restructure; they will have to break something before they will be able to rebuild it 29.30 mins Where Nik sees the marketing communications agency market in 10 years’ time 32.00 mins  Why PR people’s uncertainty about their role in the world is so frustrating 33.35 mins  Why the PR measurement debate is over and needs to move on quickly 35.10 mins  Why advertising people are not smarter that PR people 37 mins  How the advertising and media agencies are dealing with the seismic changes impacting their sectors 37.40 mins  How Nik has structured Blurred and what does the skill make-up of the team look like? 42.20 mins  Why the era of one-size-fits-all creative is over 45.45 mins  Why naivety can bring creative advantages 47.30 mins  Why Nik wants to scale Blurred ‘very quickly’ and is a ‘lady in a rush’  48.45 mins