Private Practice Workshop
228 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 98 ratingsThis podcast is the only resource you need to learn how to market and grow your business as a counselor, psychologist, or therapist in private practice. Hosted by John Clarke, a licensed psychotherapist, and private practice consultant, this show is packed with powerful and effective techniques that will allow you to build your practice into exactly what you want it to be. If you want targeted marketing advice from a private practitioner who knows what it takes to build a practice, then you've come to the right place!
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How to Streamline Your Practice Using Waybook with Mike Bandar #226
March 03, 2024 17:10 - 40 minutes - 20.7 MBHow to Streamline Your Practice Using Waybook with Mike Bandar In this conversation, John Clarke interviews Mike Bandar, the co-founder of Waybook, a software tool for systemizing and documenting business processes. They discuss the importance of systems and processes in running a successful business, the benefits of using Waybook in a group practice, and how it can improve efficiency and consistency. They also explore the features of Waybook, such as the search function and the learning...
Sales Funnels in Private Practice with Brent Stutzman #225
February 04, 2024 23:35 - 48 minutes - 45.8 MBTune in to learn exactly how to create a powerful sales funnel for your private practice with Brent Stutzman of Brand Your Practice, Inc. and TheraSaas. https://brandyourpractice.com https://therasaas.com Learn more about Jane at jane.app/mentalhealth-us. You can also mention the code PPW1MO for a 1-month grace period on your new Jane account.
Automate Your Superbills with Mentaya #224
December 19, 2023 22:56 - 24 minutes - 24.1 MBAutomate Your Superbills with Mentaya John is joined by Mentaya CEO Christine Li to learn about how Mentaya completely automates the process of clients receiving and getting reimbursed from their superbills. www.mentaya.com Head to jane.app/mentalhealth-us to book a 1-on-1 demo. You can use the code PPW1MO at signup for a 1-month grace period on your new Jane Account.
IFS Therapy as a Non-Pathologizing Approach with Derek Scott #223
November 07, 2023 23:54 - 50 minutes - 48.4 MBIFS Therapy as a Non-Pathologizing Approach with Derek Scott #223 Join us for a live interview with IFSCA founder Derek Scott to learn about Internal Family Systems therapy. https://ifsca.ca/ https://www.youtube.com/c/DerekScott https://ifsca.ticketleap.com/
How to Write Your Company Values #222
October 23, 2023 12:07 - 6 minutes - 10.9 MBJohn is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to write your company values inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa
How to Clarify Your Vision #221
October 16, 2023 12:05 - 12 minutes - 19.7 MBJohn is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to clarify your vision inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa
How to Write Your Mission Statement #220
October 09, 2023 12:00 - 14 minutes - 23 MBJohn is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to write your mission statement inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa
How to Find Your Purpose #219
October 03, 2023 17:51 - 19 minutes - 32 MBJohn is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to find your purpose inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa
Bye For Now
October 29, 2022 01:45 - 26 minutes - 61.6 MBJohn goes live for a special episode of the podcast to talk about why he's going on hiatus from making content, shifting his focus to other things for the next 6 months, and more. Find out how well your business is doing by taking my Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applie...
Leadership in Your Group #218
October 24, 2022 04:51 - 30 minutes - 69.6 MBIn this episode, John sits down with Mark Herschberg. Mark is the author of The Career Toolkit, Essential Skills for Success That No One Taught You and creator of the Brain Bump app. Educated at MIT, Mark has spent his career launching and fixing new ventures at startups, Fortune 500s, and academia. He’s developed new software languages, online marketplaces, new authentication systems, and tracked criminals and terrorists on the dark web. Mark helped create the Undergraduate Practice Opportu...
Live Website Review: What Is a Hero Section? #217
October 14, 2022 03:53 - 45 minutes - 104 MBIn this episode, John reviews the website of a few guests from the audience. John will walk through the hero section of each website and provide feedback, insight, tips, and tricks for a killer hero section. Work with John 1:1 here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention code PPW1MO at signup for a 1-month grace period applied to your new account.
Passive Income From Real Estate #216
October 09, 2022 04:19 - 51 minutes - 117 MBIn this episode, John sits down with Randy Langenderfer, President of InvestArk Properties, focusing on creating investor value and passive income returns for busy professionals. InvestArk provides an opportunity to partner with experts who are aligned with people’s investment goals. He has been in multi-family real estate since 2014. Randy has a bachelor’s degree in Accounting, Information Systems, an MBA in Finance, and is a CPA. He also currently serves as the Chief Compliance and Audit O...
Why Your Site Isn’t Converting #215
October 09, 2022 04:14 - 58 minutes - 134 MBIn this episode, John sits down with Justin Crawmer, Founding Partner of Webtek Interactive, an SEO and online marketing agency. Justin is back again to go more in depth on why your site isn't converting. Now that you have traffic to your site, Justin will explain how to capture more clients by maximizing the number of visitors who contact you or book an appointment online, drawing upon User Experience and calls to action and offers. Get in touch with Justin here: https://webtek.co/ Work ...
Overcoming Vicarious Trauma to Thrive in Your Practice #214
September 30, 2022 05:33 - 34 minutes - 78.6 MBIn this episode, John sits down with Jenny Hughes, licensed clinical psychologist and founder of the The BRAVE Trauma Therapist Collective. As a clinician, she practices EMDR, Cognitive Processing Therapy, and Prolonged Exposure therapy. Jenny recently published a workbook designed for clients to use on their own or with their therapist called the PTSD Recovery Workbook. Through her clinical work, Jenny discovered that her true passion is to support other trauma therapists through the co...
4 Common Signs That Unchecked Trauma is Running Your Business #213
September 26, 2022 03:12 - 33 minutes - 76.5 MBIn this episode, John sits down with Nicole Lewis-Keeber, The Business Therapist, Author of How to Love Your Business, and creator of the Do No Harm Program for Trauma Conscious Entrepreneurs. Nicole is passionate about the impact of small “t” trauma on businesses and combines therapeutic processes with business coaching to help entrepreneurs build emotionally sustainable, financially stable businesses. She’s trained and certified with Brené Brown’s Dare To Lead™ methodology and has been f...
Increasing Income & Impact With Group Therapy Programs #212
September 10, 2022 19:23 - 37 minutes - 86.3 MBIn this episode, John sits down with Carrie Haynes, professional counselor and creator of The Art of Groups Carrie Haynes has spent her career specializing in group work and is passionate about supporting therapists and healers in facilitating transformational group experiences for their clients. She truly believes that powerful group work can change the world. Get in touch with Carrie here: artofgroups.com Work with John here: privatepracticeworkshop.com/workwithme/ Thanks to our sponsor...
Live Website Review #211
September 03, 2022 08:02 - 40 minutes - 93.2 MBIn this episode, John reviews the website of a few guests from the audience. John will walk through the guests' websites and provide feedback, insight, tips, and tricks for the audience member to explore for their private practice website. Work with John 1:1 here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied...
How to Use Story to Build Trust On Your Website #210
August 25, 2022 21:47 - 39 minutes - 34.6 MBIn this episode, John sits down with Logan Heath, Chief Relationship Manager at StorySellers, to talk about why telling your story on your website is essential for not only building your brand, but establishing trust with clients. Logan's experience is in digital marketing and helping you create a website that converts. As therapists, telling our story is not telling our clients our personal information, bur rather exploring the vision and heart behind the brand of your private practice and ...
Marketing Strategies to Grow Your Private Practice Online #209
August 19, 2022 02:56 - 47 minutes - 44.3 MBIn this episode, John sits down with Josh Ramsey, Fractional Chief Marketing Officer (CMO). Josh helps business owners with their marketing strategy so they can grow their business. Josh specializes in SEO and online marketing and will show you how to make some significant adjustments to how you present your business online. Get in touch with Josh Ramsey here: JRCMO.com Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to w...
Mission, Vision, & Values for Therapists in Private Practice #208
August 06, 2022 20:47 - 22 minutes - 20.4 MBAs a therapist and private practice business consultant, John breaks down your most pressing business questions and focusses mainly on how mission, vision, and values create the roadmap to a successful business. Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to be a member here: join-...
How to Create a Vision for Your Private Practice #207
July 29, 2022 23:36 - 27 minutes - 23 MBIn this episode, John goes solo for a live Q&A to discuss what it means to have vision for your private practice. Tune in to hear John help you get clear on what your vision is and the steps you can take to actualize it. Build a better business without all the overwhelm! Join Business Made Human to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to join here: Join-Business-Made-Human Thanks to our sp...
Financial Accountability in Your Private Practice #206
July 21, 2022 03:06 - 46 minutes - 42.2 MBIn this episode, John sits down with Danielle Hayden, CEO and Founder of Kickstart Accounting, Inc., with over 10 years experience as a Chief Financial Officer. John and Danielle explore financial accountability and why it's key to reaching and surpassing your business goals. Get connected with Danielle here: kickstartaccountinginc.com Danielle's Free Dashboard Accounting Resource Build a better business without all the overwhelm! Join Business Made Human to work with John and other p...
Live Q&A With John - For Therapists in Private Practice #205
July 13, 2022 03:56 - 37 minutes - 32.9 MBJohn goes live for a solo episode to answer the audience's burning questions from choosing a niche to marketing to finance to setting your fees and everything in between. Start work with John in a 1:1 coaching session here: https://go.privatepracticeworkshop.com/offers/aDox7Fib/checkout Join Business Made Human mastermind group with John and other private and group practice owners here: https://go.privatepracticeworkshop.com/join-business-made-human
Website Design for Your Private Practice #204
June 30, 2022 02:41 - 54 minutes - 48.9 MBIn this episode John sits down with Jake Kramer, Co-Owner, Director & a Creative at ArtilleryMedia.com. Artillery builds websites using a strategic approach designed to grow businesses. John and Jake discuss what makes a therapist's website standout to future clients and how to implement these concepts into your own website. Work with Jake and his team by reaching them here: https://artillerymedia.com/ Get a 1:1 coaching session with John here: https://www.privatepracticeworkshop.com/wor...
Ask a Therapist and Private Practice Consultant Anything #203
June 23, 2022 19:38 - 28 minutes - 26 MBIn this episode, John goes solo to answer your burning questions on anything you need help with as a future therapist, therapist, private practice owner, or group practice owner. Get a 1:1 coaching session with John here: www.privatepracticeworkshop.com/workwithme
Is Codependency Hurting Your Practice? #202
June 16, 2022 03:28 - 47 minutes - 41.5 MBIn this episode, John & Jenna sit down with Victoria Albina, Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide, to discuss codependency and practitioners: the subtle ways codependency might be hurting your practice and what to do about it. Bio: Victoria Albina is a Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide with a passion for helping women realize that they are their own best healers, so you can br...
Profit and Cash Flow Clarity #201
June 08, 2022 23:04 - 45 minutes - 39.8 MBIn this episode, John sits down with profit and money coach, Craig Dacy, to help you get clarity on your cash flow by prioritizing profit with your finances. Profit = more financial freedom and more choices for your private practice. Bio: Craig Dacy is a profit coach who helps business owners take the stress out of their money. His coaching program is based on the super-simple, easy-to-follow, money management system called Profit First. His mission is to help business owners find clarity...
Financial Planning for Therapists #200
May 19, 2022 23:40 - 40 minutes - 33.4 MBFor the 200th episode of the podcast, John sits down with fractional CFO and accountant, Sophie Plappert, to discuss how to make a financial plan for your practice. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Get started with Jane and get 1 month free if you mention John Clarke or PPW at checkout! Sign up using this link: https://jane.app/mentalhealth Bio: Sophie Plappert has over 10 years exp...
Clear & Marketable Websites for Therapists #199
May 11, 2022 21:07 - 34 minutes - 29.3 MBJohn sits down with Jeff Fulkerson, founder of FroBro Web Technologies, to discuss what exactly is a clear and marketable website for therapists and how you can have one for your practice. John and Jeff will talk about the value of a good first impression when it comes to private practices and putting people at ease. Bio: Jeff Fulkerson is the founder of FroBro Web Technologies, a company whose goal is to help position your business for success online. He believes that every business nee...
Q&A With Your Host #198
May 04, 2022 23:59 - 34 minutes - 30.7 MBJohn sits down for a solo episode to answer your burning questions. From digital marketing, to referal networks, to grad school, to starting your business, John covers it all. Links: https://www.privatepracticeworkshop.com/
Digital Marketing Worth Investing In #197
April 20, 2022 18:26 - 55 minutes - 50.6 MBJohn sits down with Justin Crawmer, founding partner of Webtek Interactive, an SEO and online marketing agency to discuss what digital marketing is worth investing in for a private practice owner. Justin will share his expertise on the client's journey (how they go from online searching to becoming clients) and how understanding this sequence will convert your digital marketing methods into paying clients. Bio: Justin Crawmer is the founding partner of Webtek Interactive, an SEO and online...
Building Solid Brand Foundations for Therapists in Private Practice #196
April 13, 2022 19:00 - 47 minutes - 42 MBJohn sits down with Lisa Haggis, marketing consultant and founder of Realize Your Brand, to discuss why private practice owners must discover what actually makes them unique beyond their marketing strategies to create an incomparable and unrepeatable therapy brand. About Lisa: Lisa Haggis helps service-based entrepreneurs position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and busin...
Virtual Leadership through Digital Empathy with McKenna Sweazey #195
April 06, 2022 19:00 - 40 minutes - 35.9 MBJohn sits down with Digital Empathy and remote work expert and author McKenna Sweazey to discuss how to be an effective group practice or private practice owner when managing your team remotely. About: McKenna Sweazey is a Digital Empathy and remote work expert and author. With a career spent working in global organizations, from corporates to start-ups, managing remote teams around the world, she’s refined her communication skills to be as effective in person as from 6,000 miles away. Her...
How to Launch an Online Program with Stephanie Clairmont #194
March 30, 2022 19:00 - 37 minutes - 31.8 MBJohn sits down with Stephanie Clairmont of The Leveraged Practice to discuss how to use a launch strategy to sell your online program. About: Stephanie Clairmont, MHSc, is a retired Registered Dietitian, entrepreneur, founder and lead facilitator at The Leveraged Practice. She has been delivering in-person and online education since 2012 to health professionals and health clients and has been a part of national conferences, television shows and online symposiums. After creating 20+ online ...
Marketing for Therapists in Private Practice with Avivit Fisher #193
February 10, 2022 16:05 - 40 minutes - 35.9 MBJohn explores marketing stratgy for new and seasoned therapists in private practice with expert Avivit Fisher. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Avivit Fisher is the principal of REdD Strategy, a marketing and business consultancy for therapists in private practice. Avivit teaches therapists business skills they didn't learn in grad school. She provides guidance in strategy, process p...
Miranda Palmer Co-founder of Zynnyme #192
February 08, 2022 14:35 - 54 minutes - 46.5 MBJohn sits down with Miranda Palmer from Zynnyme to talk burnout: how it happens and what we can do to prevent it from happening in the future. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Miranda's website: zynnyme.com
Google My Business Secrets with Kelly Fitzgerald #191
January 31, 2022 12:00 - 44 minutes - 42.7 MBJohn sits down with marketing expert Kelly Fitzgerald to explore exactly how to get the best results possible from your Google My Business listing. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Kelly's website: https://savvymarketingservices.com/
Ending Entrepreneurial Poverty with Racheal Cook #190
January 24, 2022 12:00 - 51 minutes - 49.1 MBJohn sits down with business coach Racheal Cook from the CEO Collective to learn about her mission to end entrepreneurial poverty. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. She’s an MBA-trained business growth strategist, founder of The CEO Collective, the host of the Promote Your...
Financial Literacy for Therapists in Private Practice #189
January 17, 2022 11:00 - 13 minutes - 25.2 MBJohn teaches 9 essential vocabulary terms to help therapists in private practice with their financial literacy, including: Asset: anything tangible or intangible that is owned by the business. Or, anything that actively makes you money. Liability: anything that costs or could cost the business money. E.g., accounts payable, wages, taxes, etc. (argument: a house that is not yet paid off is still a liability. Your car is also a liability). Profit and loss/income statement: shows how much ...
Niche Tutorial for Therapists in Private Practice #188
January 10, 2022 11:00 - 10 minutes - 18.6 MBJohn breaks down exactly how to choose your niche for your therapy private practice, including: 1. Why you should niche down in the first place 2. How to niche down 3. How to evaluate market opportunities 4. Types of niches 5. How to be both a generalist and a specialist` Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7
Copywriting Crash Course #187
January 03, 2022 11:00 - 12 minutes - 18.9 MBJohn teaches a crash course on copywriting, in other words, how to create your marketing message for your private practice. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7
Biggest Lessons from 2021 #186
December 28, 2021 00:15 - 43 minutes - 32.6 MBFind out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 John shares his biggest lessons from 2021 in private practice, business, and life in this solo episode. Lessons include: Take nothing for granted Mental health is the second pandemic (just starting) We are on the verge of a massive supply and demand crisis We have to stay agile Burnout is real Private practice is now, more than ever, about lif...
SEO Made Simple with Nick Fuller #185
December 10, 2021 23:22 - 44 minutes - 42.4 MBSEO for Therapists Made Simple with Nick Fuller - Private Practice Marketing for Therapists and Counselors + Search Engine Optimization (SEO) for Therapists. SEO and website guru Nick Fuller from itherapy.com joins for an interview, covering topics including: 1. Keyword research 2. Keyword placement 3. Backlinking 4. Internal linking 5. Choosing a niche 6. Evaluating a market ...and much, much more! Find out how well your business is doing by taking our Healthy Private Prac...
Group Program 101 with Annie Schuessler #184
October 19, 2021 07:00 - 46 minutes - 53.9 MBAnnie Schuessler is a business coach and the host of the podcast Rebel Therapist® Podcast. With her Rebel Therapist®Programs, she helps therapists, healers and coaches make an impact beyond a traditional private practice. In this episode Elizabeth and Annie talk about How Annie found the "sweet spot" for her group program How to get beyond perfectionism Experimenting with your structure and content Keeping participants engaged Making your group sustainable to run (and so much mor...
Thinking Outside The Box with Your Therapy Career with Dr. Christie Kederian #183
August 25, 2021 10:00 - 47 minutes - 54.5 MBIn this live Interview with Dr. Christie Kederian, Elizabeth and Christie discuss how to think outside the box when it comes to using your degree as a mental health professional and ways to set yourself up for success in a post-pandemic world as a therapist. Connect with Christie: Instagram: @thrivingtherapist (business coach account) @thedatedoctorchristie (dating coach & therapy account) Website: https://therapyfordating.com/ Books Christie mentioned: The 5 AM Club by Robin Shar...
Group Practice Blues (Why Group Practice Owners Fail) #182
May 18, 2021 16:05 - 35 minutes - 40.7 MBGroup Practice Blues (Why Group Practice Owners Fail) In today's episode, John talks about being a private practice owner and why group practice owners fail. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Steal our automated email funnel for FREE: http://www.privatepracticeworkshop.com/ck FREE online training on how to get clients consistently: https://www.privatepracticeworkshop.com/getclient...
Live Interview Lily Dawson #181
May 11, 2021 21:47 - 51 minutes - 58.6 MBElizabeth and Lily discuss all things marketing, branding, and getting clients while still in grad school on this episode of the Private Practice Workshop Podcast. Apply to the next round of the Business Made Human Mastermind: https://go.privatepracticeworkshop.com Connect with Lily: Therapy page: https://www.lilydawson.com/ Consulting for therapists: https://therapycorps.org/ Instagram: @lilydawsontherapy
Live Interview With Purpose Expert Brian Bosche #180
May 07, 2021 22:41 - 45 minutes - 52.1 MBJohn is talking with Brian Bosché today. Brian is an expert on purpose at work and a consultant who helps business leaders and companies (big and small) discover their exact purpose and leverage it for a real ROI. Join us on this episode where Brian and John discuss purpose, passion, and success. Apply for Business Made Human: https://go.privatepracticeworkshop.com/business-made-human-spring-21 Book a one-on-one session with John: https://go.privatepracticeworkshop.com/offers/q5zEBW...
Finance Expert Danielle Hayden - Live Interview #179
April 28, 2021 10:00 - 51 minutes - 72.8 MBToday Danielle Hayden is on the podcast. Danielle is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. Join us on this episode where Danielle and John discuss all things finances. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Book a on...
SEO for Therapists with Kelly Fitzgerald #178
April 14, 2021 10:00 - 43 minutes - 50.4 MBToday John interviews Kelly Fitzgerald. Kelly is the owner of Savvy Marketing Services. She offers marketing services for therapists. Specializing in optimizing private practice websites to get found on Google and outrank the competition. Listen to this episode to get all the secrets about SEO for therapists. Visit Kelly's Website: https://savvymarketingservices.com/ Schedule a Free Consult with Kelly: https://savvymarketingservices.com/free-consultation/ Download SEO Guide for Th...