They ask, You Answer with Marcus Sheridan
Private Equity Funcast
English - June 08, 2022 16:19 - 43 minutes - 29.9 MB - ★★★★★ - 416 ratingsInvesting Business Technology venturecapital privateequity software technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Lessons Learned from Integrating Companies - and why you need an Integration Management Office (IMO)
Next Episode: DevOps with Dave Mangot
No prospect is going to buy enterprise software on impulse. Prospects don't need advertising, they need help, help understanding that they have a problem, help in understanding their options for solving that problem, and help in working their way through an evaluation and choosing a solution. Paul Stansik talks with Marcus Sheridan, author of "They Ask, You Answer" about these topics and more.