356: What's a Ghost Account & What Clubs Need to Know? w/ Paul Dank

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In this episode, we delve into the hidden world of ghost accounts with Paul Dank from Kennis / MemberVetting. Ghost accounts are anonymous social media profiles that allow individuals to engage in behaviors they wouldn't normally display under their real names. Paul explains how the anonymity of these accounts can lead to negative and harmful behaviors, such as hate speech and inappropriate content, which can severely impact the reputation and harmony of private clubs.

Paul shares real-life examples of how these ghost accounts have been used to spread negativity and how Kennis has successfully identified them. From a police chief spreading disinformation to individuals posting inflammatory content, the episode highlights the varied and sometimes shocking nature of these anonymous profiles. The discussion emphasizes the importance of clubs being aware of these accounts, as potential members may hide behind them, presenting a polished image while engaging in damaging activities online.

To safeguard the integrity of their communities, private clubs must prioritize fact-based member vetting. Kennis offers specialized services to uncover these ghost accounts, ensuring that clubs can make informed decisions about their memberships. For more information and to learn how Kennis can help protect your club, visit Membervetting.com.

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