What Behavioral Economics Can Teach Privacy Officers
The Privacy Insider by WireWheel
English - December 20, 2021 20:00 - 28 minutes - 19.9 MB - ★★★ - 2 ratingsTechnology Business privacy data privacy ccpa gdpr dsar data protection european commission data security policy internet law Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Any CPO knows that the hardest part about privacy isn’t the law – it’s the people. Developers, marketers and even executives ignore privacy considerations until an emergency strikes: a deal is lost, a fine is levied or a PR crisis emerges. For decades, the field of behavioral economics has studied why people ignore risk — and what organizations can do to get people to take the small steps necessary to avoid threats in the future.
Michael Hallsworth, PhD (Managing Director Americas at BIT) one of the leading applied behavioral insights firms, talked to Judy Gordon (VP of Marketing at WireWheel) about using behavioral economics to influence culture and change behavior (and yes, even create better assessments along the way) during the recent Spokes Privacy Conference.
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