IAB’s GPP And MSPA
The Privacy Insider by WireWheel
English - December 20, 2022 15:00 - 48 minutes - 33.3 MB - ★★★ - 2 ratingsTechnology Business privacy data privacy ccpa gdpr dsar data protection european commission data security policy internet law Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Analyzing The EU-US Data Privacy Framework - Expert Panel
The IAB’s GPP (Global Privacy Policy) and MSPA (Media Rating Council’s Media Supply Chain Transparency and Data Governance Program) will discuss the efforts of the Interactive Advertising Bureau (IAB) to promote privacy and transparency in the digital advertising industry.
The GPP is a framework of privacy principles that aim to provide guidance on data collection, use, and disclosure in the digital advertising ecosystem.
The MSPA, on the other hand, is a set of guidelines and standards for media supply chain transparency and data governance. The panel will consist of experts from the IAB and other organizations involved in developing and implementing the GPP and MSPA.