Clean Rooms (SPOKES Spring 2023)

Clean rooms have emerged as a promising solution for brands looking to connect with trusted data partners while managing sensitive customer data in a privacy-first era. With the looming post-cookie future, clean rooms offer a collaborative technology for organizations to run advanced analytics across their key customer touchpoints and channels.

However, concerns remain about the inconsistent approach among providers, unclear privacy protections, and insufficient personally identifiable information. The industry needs to develop further regulatory and ethical standards for clean room operation to align with existing norms and industry standards.

Despite the challenges, data-savvy organizations are investing in clean rooms, and this session will provide insights into best practices for ensuring data security, compliance, and control while enabling risk-free data sharing.