#43 Ajit Mohan Managing Director Facebook India on His Intrapreneurial Journey at Hotstar and Facebook's Vision For India

Ajit Mohan, Vice President and Managing Director of Facebook India chats with Amit Somani, Managing Partner Prime Venture Partners.

On this episode Ajit talks about his intrapreneurial journey at Hotstar and Facebook's Vision for India.

Listen to the episode to learn about

1:42- Building Hotstar as an intrapreneur

4:46- New culture needs new heroes

8:24- Consumer marketing as a differentiator

12:57- The emotional and cultural evolution of the Indian consumer

18:08- The willingness of the customer to pay

20:35- When ads are not seen as an interruption

22:34- Measuring the success of engagement

23:49- Ajit on Facebook's vision for India

27:41- Ajit's  thoughts on the role of Jio

Read the complete transcript here.

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