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Under-served Audiences: Finding a Market
Prime Time Anytime
English - February 02, 2018 15:21 - 55 minutes - 51.2 MBTV & Film Business prime time ptio prime time in ottawa cmpa the cmpa Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Formats: Multiplying the Power of a Good Idea
Next Episode: Knowledge is Power: Informed Creators and the New Data
Content by diverse creators often struggles for financing because of the perception of a limited market. We’ll engage with this perception by exploring best-in-class examples that either served a specific audience in an exhaustive way, or that targeted and found a mainstream audience. In the era of “peak TV”, under-served audiences may be much more than a ‘niche’.