Mobile Rising

Prime Time Anytime

English - February 03, 2017 23:25 - 56 minutes - 51.6 MB
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Previous Episode: In conversation with… David Purdy, Chief International Growth Officer, VICE Media

Next Episode: Prime Time 2017 - In Conversation: The Honourable Mélanie Joly and Reynolds Mastin

Online video consumption is experiencing explosive growth driven largely by mobile, which experienced a 19.8% increase in 2016. What are the opportunities? How is mobile working as a unique content platform, and not as just another place to access apps and the web? How are producers and rights holders using mobile to reach consumers directly with longform content, or with snackable content, or to extend brands across multiple platforms?