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Merchandising and Licensing: Turning the Business Model on its Head
Prime Time Anytime
English - February 06, 2017 22:08 - 58 minutes - 53.9 MBTV & Film Business prime time ptio prime time in ottawa cmpa the cmpa Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Accelerating Export
Next Episode: How Real is Virtual Reality Really?
‘Long tail’ revenue from merchandising and licensing is typically realized well after the big dollars from production. But can products and content related to IP engage, grow and monetize audiences even before a show is produced and aired? This panel will explore innovations in licensing and merchandising, looking at winning examples in traditional models, as well as newer models that create new revenue streams.