Breakout: Opportunities when Brand Meets Story
Prime Time Anytime
English - February 07, 2016 22:15 - 1 hour - 58.3 MBTV & Film Business prime time ptio prime time in ottawa cmpa the cmpa Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As consumers find more ways to bypass traditional television advertising, branded entertainment has become more crucial for advertisers. What does branded entertainment look like now? How are creative objectives affected? And as the business models evolve, how do partnerships between brands, producers, media agencies and broadcasters come to be? How are these deals financed and structured? What hurdles have the partners overcome as these relationships evolve, and what are the best-in-class models for achieving sustainable success?
Moderator: Vibika Bianchi, Force Four Entertainment
Speakers:
• Jay Bennett, Smokebomb/Shaftesbury
• Jim Kiriakakis, Buck Productions
• Justin Stockman, Bell Media
• Lindsay Wilson, MediaCom Beyond Advertising
Recorded: February 4, 2016, Ottawa. Find out more at www.primetimeinottawa.ca