Breakout – Discoverability: Leveraging Partnerships to Win

11:00 am - 12:00 pm Governor General’s Ballroom III

As Canadian broadcasters and producers focus more on discoverability, particularly at early stages in production, how can they work together to create success? Who owns the audience, who pays, and can the risk, the labour and the rewards be shared? Are the efforts best tied to the IP, the talent, the broadcaster or all of the above? We’ll explore what a collaboration between the two parties could look like, and discuss best practices to leverage the strengths of each in order to build a critical mass of successful Canadian brands.

Moderator: Moyra Rodger, Magnify Digital

Speakers:

• Mark Bishop, marblemedia

• Janet Brown, Filmbuff

• Glenn O’Farrel, Groupe Média TFO

• Christine Shipton, Shaw Media

Recorded: February 4, 2016, Ottawa. Find out more at www.primetimeinottawa.ca