067: Is it better to start with the low priced option or the high priced option?
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English - April 23, 2020 08:00 - 30 minutes - 28 MB - ★★★★★ - 56 ratingsManagement Business Marketing business marketing coaching leadership interviews easley jared consulting finance health Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When presenting your price options in your proposal, is it better to start with the low option or the high option?....That and more on this week’s edition of the Pricing IS Positioning Podcast!
Listener questions today.
Tom – Is it better to start with the low priced option or the high priced option?
Chelsea – Someone reached back out asking for the original pricing I sent them 8 weeks ago. What do I do now that I have raised my rates?
Diogène – Do you think that targeting SMBs to raise my rates is the right thing to do for my consulting business?
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